Apple today posted the company’s new television ad for Apple TV in various sizes and qualities: Small, Medium, Large, and HD.
The newest Apple ad features a scene from the movie School of Rock with the voice over, “It’s on your computer,” as the camera zooms out to reveal the scene playing on an Apple iMac.
The camera pans right, goes “through the wall” as per the magic of TV and settles on an iPod in hand playing the same scene with the voice over, “It’s on your iPod.” The camera then pans right again, through another wall to show a flat screen TV with the voiceover, “And, now, it’s on your TV.”
The spot ends with a shot of the Apple TV, finishing by showing the actual product name that is on top of the Apple TV units.
See it here: http://www.apple.com/appletv/ads/
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Seems a little strained to those of us familiar with ALL of Apple’s ads, but in reality it gets a fairly complex point across brilliantly to the uninitiated.
(What can I say? I’ve seen the light.)
I don’t like this add. It is so plain and does’t make the product look good. What about freeing the music, picture library and films from your HD? Films only? If I didn’t know what AppleTV can do I wouldn’t buy it.
What happened? Did they fire the guys they’ve been using so far?
Well worth an applause, very apple.
Simple, direct, to the point.
You really do see the difference in quality.
It ain’t subtle but it ain’t bad.
It brings the message across.
I saw this add last night immediately following a volvo add using the same song, but a much better rendition. Surreal to say the least.
They need to stream that ad to oblivion as fast as possible. It is horrible.
The weekest ad from Apple I’ve seen. I kept focusing on the film they were showing not the ad itself. Apple needs to fix that ad. Make a new one that doesn’t suck.
Apple TV as it stands now is just like the commercial, BORING!!!
As much as I like Apple the Apple TV ad is as boring as, as…. whatever, can’t think about anything more boring than this ad.
The monthest ad from Apple I’ve seen.
This ad has a completely different goal than the ‘I’m a Mac’ ads. It is announcing the product, and in it’s simplest terms… defining what it does. 99% of the population knows what a computer does… 1% knows what the AppleTV does.
It is not a bad add… it just isn’t amusing. Amusing does not equal GOOD.
I was wondering why they used this movie then I noticed something. There are iMacs in the back ground.
Cute lil’ monkey on the chair in the study.
I think that’s for Ballmer…
The important thing to consider here is not the ad itself (nice house…) but the hi def.
It loaded fairly fast (I know it isn’t 720p) but maybe it is a hint……(this is the part where you go ‘ooohhh, rental hi def, yeah….)
The ad is perfect. Simple and to the point. What, you want to know more because the ad did not explain enough? Easy, http://www.apple.com. Welcome to the Internet age my friends.
Jack Black Rocks Your Socks Off!
Hey all you ad geniuses, see you next year when Apple picks up some more advertisement awards and sells another few bazillion products.
Sometimes you people sound like MS users when you want every ad to show every function every device has. Maybe if the ad had a bullet list of things you can do? Or some fine print on the bottom?
neven:
Comparing the whiners here to MS losers – Well Done!
@MAD
“Cute lil’ monkey on the chair in the study.
I think that’s for Ballmer…”
hilarious…. it doesn’t appear in the lower res versions, but only in the HD.
Definitly a subtle dig at uncle fester!
Ok, I am so sorry. I forgot that everything that Apple does is perfect, well thought out and top notch.
I don’t like it. I still think the ad is boring and doesn’t do Apple TV justice. I don’t want the whole list of features on the screen and am a fan of minimalist design, but for god’s sakes, this ad sucks.
ok, so call me anal retentive. After MAD and Jim – TIV showed that one little easter egg I decided to look for more.
The fruit in the kitchen of the and second room are apples.
And one little glitch, in the apple tv that’s shown in the living room, the power light isn’t on.
Good ad.
proving my rentitiveness –
second sentance should read
“The fruit in the kitchen and second room are apples.”
@Anal…. I didn’t find that egg…. M.A.D. did, I just think it’s hilarious.
I think the add works. It shows exactly what the apple tv is for.
Does anyone notice the lack of sililarities between the TV in the commerical and existing flatscreens, and also how the stand on the bottom looks ALOT like the stand on the current cinima displays? hmmmm…
so neven … I have a different opinion than yours …. and somehow that makes me a whiner …