Greenpeace ranks Apple dead last in ‘environmental friendliness’

“Greenpeace International placed Apple Inc. last in its rankings of major electronics makers for their environmental friendliness, while Chinese manufacturer Lenovo Group Ltd. jumped to the top of the list,” Toby Sterling reports for The Associated Press.

“An Apple spokeswoman said the company rejects Greenpeace’s ranking system and that its products are among the ‘greenest’ on the market, pointing to more technical ratings used by the Green Electronics Council,” Sterling reports. “‘We disagree with Greenpeace’s rating and the criteria they chose,’ Apple spokeswoman Sheryl Seitz said, reading a prepared statement. ‘Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many BFRs (brominated flame retardants).'”

Sterling reports, “According to standards developed by the Institute of Electrical and Electronics Engineers, Inc., Apple products are not especially toxic.”

“The Green Electronics Council, funded by the U.S. Environmental Protection Agency, runs a web site that allows buyers to judge products on a score comprised of 23 different categories established by the IEE, including the materials used, energy conservation and packaging. Apple scored generally better than Lenovo and Dell,” Sterling reports.

“All of the computer companies in Greenpeace’s study had failed to eliminate BPRs and toxic vinyl plastics, though some of the phone makers did,” Sterling reports. “In addition, Greenpeace’s study didn’t take into account that in terms of quantity, Apple produces less toxic waste than larger competitors.”

Full article here.

MacDailyNews Take: We’re all for a cleaner environment, but Apple ought to charge Greenpeace a PR fee. Mostly, Apple is guilty of being a very a popular brand name which these militant “environmentalists” use to generate free publicity.

Apple doesn’t sell dirty CRT monitors, like certain cheapo Windows-centric PC box assemblers. Apple uses rechargeable batteries in iPods, instead of having tens of millions of users constantly tossing AA batteries into landfills. Apple even offers purchasers of Apple Macs and Apple monitors free recycling of their old computer and monitor — regardless of manufacturer. The list goes on.

Information on Apple’s recycling programs and industry-leading environmental policies is available online at http://www.apple.com/environment

Related articles:
EPA does not support Greenpeace’s charges against Apple Computer – January 07, 2007
Apple places last in Greenpeace ‘Guide to Greener Electronics’ report – December 07, 2006
Mac Expo evicts Greenpeace campaigners – October 26, 2006
Is Greenpeace lying about Apple’s ‘toxic laptops?’ – September 25, 2006
What kind of green are ‘environmental extortionists’ really after? – September 06, 2006
Greenpeace ‘Guide to Greener Electronics’ report called ‘misleading and incompetent’ – September 02, 2006
Greenpeace criticizes Apple over toxic waste – August 29, 2006
Apple offers free computer take-back recycling program – April 21, 2006
Defiant Steve Jobs calls environmentalists’ claims ‘B.S.’ – April 22, 2005

90 Comments

  1. Can I also point out that the amount of material that the ipod replaces in terms of cds, cassettes, having 3 big components of a stereo system full of exactly what GP is b****ing about, etc. Someone with an ipod and a couputer to store and present their media is using a tiny tiny fraction of what conventional media users use

  2. Greenpeace is doing a reasonable job of getting “the word” out there. Unfortunately … well, they remind me of so many Mac Fanatics in their approach to the problem! Scream as loud as possible and incite controversy, maybe someone will listen. “My truth is the ONLY truth”, and all that. Except, it isn’t true. I’ve been a Mac Advocate for many years, but never a Mac Fanatic. Which may be why my calmer, saner messages are often read while those of the Fanatics are typically just dumped.

    Ignore them, they won’t go away in either case. Apple will continue to improve … as long as Gore is on the Board.

    DLMeyer – the Voice of G.L.Horton’s Stage Page

    MW: society … how apt

  3. And I rank Greenpeace dead last in mental capacity. In other words…who gives a sh*t what these idiots think.

    As for Al Gore, his own personal environmental record is awful, so Apple should be the last thing that hypocrite needs to worry about….

  4. Yarin,

    You can’t be serious. Let businesses lead? Go watch the doc “Who Killed the Electric Car?” and then shoot yourself in the head. Go watch documentaries on the state meat industry. Makes you seriously want to vegan.

    Sure Greenpeace has lost a lot of credibility with their tactics, but their message still needs to heard until we have a serious change in paradigm in North America, which will need the help of busineess, all environmental groups, religions, etc.

  5. DLMeyer:

    “Unfortunately … well, they remind me of so many Mac Fanatics in their approach to the problem!”

    Never offer a strongly-worded generalization like that without expecting us to call bullshit unless you include references to these hordes of outspoken Mac Fanatics.

  6. Greenpeace should go after M$ with their new Vista software-
    – Forced upgrade of hardware – think of all the forced waste
    – Vista runs all the time – added global warming and electricity waste

    Guess they haven’t looked at that.

  7. Greenpeace ranks last in objectivity in my book.
    They have always taken ignorant pot-shots at popular products. This is just their way to get free publicity.

    It is a shame that they use an organization with such a noble mission statement just to coherce funds from corporate America.

    Please note….they do not fund or educate engineers to be more environmental friendly they just point, blame, and coherce. I have yet to see the campus of the Greenpeace Institute for Alternative Technologies and Environmental Friendly Manufacturing Methods.

    Just my $0.02

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