Kudos to Steve Jobs and Apple for having courage to call for end of DRM and making it happen

Apple StoreApple today announced that EMI Music’s entire digital catalog of music will be available for purchase DRM-free (without digital rights management) from the iTunes Store worldwide in May. DRM-free tracks from EMI will be offered at higher quality 256 kbps AAC encoding, resulting in audio quality indistinguishable from the original recording, for just $1.29 per song. In addition, iTunes customers will be able to easily upgrade their entire library of all previously purchased EMI content to the higher quality DRM-free versions for just 30 cents a song.

Carl Howe writes for Blackfriars’ Marketing, “From a marketing point of view, we see this move as smart on both EMI’s and Apple’s part. For EMI, its higher-quality DRM-free music is now differentiated in a way that could dramatically increase its revenue and increase album sales over the less-profitable singles. For Apple, it now has a deal that proves that Jobs’ claim to oppose DRM is real and differentiates Apple’s services significantly from the draconian DRM restrictions Microsoft places on its music and video. And without as many DRM shackles to enforce, Apple has the potential to further simplify the user experience for its customers.”

Howe writes, “Most record labels will see this as a ground-breaking, dangerous experiment. But with CD sales down 20% this year, they had to do something. And kudos to Jobs and Apple for having the courage to call for the end of DRM and the business drive to make it happen. It’s one small step for music, but one giant leap for consumer fair use rights in the digital age.”

Full article here.

Apple iTunes

Related articles:
Analyst Gartenberg: iTunes Store’s DRM-free music ‘a great win for Apple’ – April 02, 2007
Apple CEO Steve Jobs to appear live on CNBC within the hour – April 02, 2007
Apple: Higher quality 256 kbps AAC DRM-free music on iTunes Store coming in May – April 02, 2007
EMI rejects Warner Music buyout bid – March 04, 2007
EMI halts talks about selling DRM-free music – February 26, 2007
Warner Music approaches EMI in possible takeover bid – February 20, 2007
Macrovision posts pro-DRM open letter to Steve Jobs and digital entertainment industry – February 16, 2007
Warner’s DRM-loving Middlebronfman warns wireless industry it may lose music market to Apple iPhone – February 14, 2007
Monster Cable announces full support of Apple CEO Steve Jobs’ call for DRM-free music – February 13, 2007
BBC columnist doesn’t believe Steve Jobs’ Apple would stop using DRM if music labels would allow it – February 12, 2007
EMI may sell entire music catalog DRM-free – February 09, 2007
Recording Industry Association of America wants their DRM, calls for Apple to license FairPlay – February 08, 2007
Warner’s Middlebronfman: Jobs’ DRM-free music call ‘without logic and merit, we’ll not abandon DRM’ – February 08, 2007
Technology Review editor gets a lot wrong in his article about Apple CEO Jobs’ push to end DRM – February 07, 2007
Apple’s Jobs jolts music industry; Zune exec calls Jobs’ call for DRM-free music ‘irresponsible’ – February 07, 2007
Apple CEO Steve Jobs’ posts rare open letter: ‘Thoughts on Music’ – calls for DRM-free music – February 06, 2007


  1. Amen to that. And it will be remembered that it was Jobs and Apple that brought about this change for consumers.

    If this event today doesn’t make the difference between Apple and Microsoft crystal clear to everyone, I’m not sure what ever will.

  2. I really want to hear Ballmers thoughts on Music now this announcement has been made, will he laugh like he did when he gave his thoughts on the iPhone…


    Seriously, I’d love to hear what that idiot has to say.

  3. I doubt this move was created by Jobs, at best synchronicity, most likely the simple placing one’s finger in the air to determine the direction of the wind… Kudos for clear vision.

  4. For anyone that wants to show their support for this move, plus save yourself some money at the same time, head down to your local Best Buy store or Bestbuy.com.

    Through Saturday, when you buy 3 $15 iTunes cards, you get 1 free. So you get $60 worth of iTunes Store credit for only $45. I know I’ll be stopping by there on my way home from work today…

  5. But I thought Bill Gates and Microsoft had the courage to create user-friendly personal computing on behalf of the consumer–and make it happen. Together with that genius Steve Ballmer he repeated this magnificent feat with Zune and Zune Marketplace.

    Good job, Microsoft!

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