“In a keynote address at the CTIA Wireless trade show, EMI’s Eric Nicoli warned the industry that it would not reach its potential if mobile operators, handset makers and content providers don’t work together and put the customer first. He said they need to make sure that every product they develop for consumers is one that people want, is easy to use, and provides value at an affordable price,” Marguerite Reardon reports for CNET News.
Reardon reports, “Nicoli pointed specifically to the iPhone, Apple’s music-playing phone set to debut in the U.S. on AT&T’s wireless network in June. Announced in January, the iPhone has created a stir and buzz not achieved by any other handset maker in the industry. And the company isn’t even showing off the device at the CTIA trade show. During a keynote on Tuesday, Randall Stephenson, AT&T’s COO, said the company had heard from more than 1 million customers who wanted more information about the phone.”
Reardon reports, “‘Apple makes stuff that people love to own,’ Nicoli said. ‘They love the simplicity and user-friendliness of the iPod and iTunes. Apple doesn’t employ any sorcery or dark magic to achieve this. They listen to what consumers want. And that shouldn’t be Apple’s unique privilege.'”
Full article here.
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