Should Apple buy Neokast?

Apple Store“As I predicted here last week, Neokast was the hit of the Video on the Net conference in San Jose. The prospect of high-quality streaming (not downloading) with almost no bandwidth cost whatsoever and no YouTube ads, either, was compelling to a broad spectrum of conference attendees,” Robert X. Cringely writes for PBS.com.

From Neokast.com:
Neokast is the next generation media distribution network on the Internet offering a fully automated, deployable, user-generated, real-time streaming broadcast platform. Through its unrivalled capacity to cheaply and easily broadcast live media content in HD quality, Neokast will be the most powerful video distribution service ever offered. Neokast gives anybody the opportunity to become a professional content provider by streaming continuous live videos to an unlimited number of viewers, free of charge.

Cringely explains more about what Neokast does and writes, “The other interesting news this week is the Apple TV started shipping and — guess what? — IT KINDA SUPPORTS HDTV! Other than movie trailers, of course, Apple has no HD content, but we can all bet that will shortly change… Steve Jobs said that 2005 would be the ‘year of HD,’ but I think it is much more likely to be 2007 and the Apple TV will be the spoiler of many a Blu-ray or HD DVD sale because Apple TV is cheaper and easier, has no expensive consumable media, and HD movies will probably cost a little less to buy through iTunes than at Target.”

“The chance to grab market leadership happens when hardware standards are in transition, so in a sense Apple couldn’t have introduced the Apple TV any earlier than now, when HD video players are finally reaching the market in real numbers,” Cringely writes, “But if you think Neokast will steal Apple’s thunder, probably not. I can’t imagine Neokast will remain independent for more than another six months. And if Apple has a lick of sense, they’ll be the ones to buy it.”

Full article here.

More info: http://www.neokastblog.com/

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