Apple TV unboxing photos, interface video

“Packaging is one of the only things about the Apple TV that we haven’t seen already. I was lucky enough to get one early. Biggest surprise? No cables in the box,” Noah Robischon writes for Gizmodo.

Apple TV unboxing photos here.

57 photos of the Apple TV hardware, menus, and unboxing here.

Tour of Apple TV (3:58):

[Thanks to MacDailyNews Reader “Adam W.” for the heads up.]

Related articles:
Things you might not already know about Apple TV – March 21, 2007
Reuters: Apple makes biggest move yet into living rooms with Apple TV – March 21, 2007
Mossberg hands-on with Apple TV: ‘beautiful design, easy-to-use, classic Apple: simple and elegant’ – March 21, 2007
Apple TV projected to surpass TiVo, Netflix – March 20, 2007
Former Microsoft ‘Enthusiast Evangelist’ Gartenberg looks at impact of Apple TV – March 20, 2007
Apple TV ships – March 20, 2007
Apple shares rise on positive Apple TV analyst comments – March 19, 2007
Analysts: Apple to ride Apple TV + iTunes ‘Trojan horse’ into living room – March 19, 2007
Will Apple TV be even bigger than iPhone? – March 19, 2007
Apple adds 720p Apple TV high-definition export mode to QuickTime – March 19, 2007
Apple planning to buy Miglia to add DVR capabilities to iTunes and Apple TV? – March 17, 2007
Miglia debuts TVMAX+ Mac PVR, TV tuner, content provider for iPod, iPhone or Apple TV – March 16, 2007
Piper Jaffray expects 2 million Apple TV units to be sold in 2007 – March 16, 2007
Apple TV ships – March 15, 2007
Solution providers expect Apple TV to be hot seller – March 15, 2007
Apple TV could help kill traditional TV ads – March 14, 2007
Apple TV manufacturing ramp up to begin as early as today – March 12, 2007
Why Apple TV is more important than iPhone – March 12, 2007
Apple TV concept may eventually catch on with consumers – March 12, 2007
Apple CFO talks Apple TV, iPhone, Leopard and retail (link to full transcript) – March 07, 2007
PC Magazine: Why Apple TV matters – February 23, 2007
Bear Stearns: Apple TV and iPhone have changed the Apple story for the better – February 21, 2007
Deutsche Bank: Apple TV could take 30% of set-top box market within a few years – February 21, 2007
How do Apple TV and Elgato’s EyeTV work together? – February 16, 2007
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006

21 Comments

  1. My HDTV wants HD content. Current content available for AppleTV from the iTunes Store is sub dvd video quality and dolby surround (aka matrix). When HD content becomes available for purchase from the iTunes Store, that is when I will bite. As it is now, it is a waste of money. I love Apple but if you want to sell hardware you have to have software that complements the device.

  2. Well it sure is great to know what the box it comes in looks like. Very very useful.

    Anyone want me to post pics of the box that my laundry detergent comes in? There’s a really cool little tab on the box, near the top, that seems to go most of the way around the box, that you just pull and somehow that makes the top become removable. Actually it is not completely removable but rather the top of the box is as if it were attached with a hinge. I think you would really be impressed to see it!

  3. Not only are movies sub DVD quality with low quality sound — not friendly for my HD display — but they are not even 16:9 anamorphic but 4:3 letterbox.

    Apple, love yah but… bring on the 720p content, or at the very least DVD quality (pixel resolution, audio, anamorphic) before I’ll even consider buying movies/television.

  4. suck it, billy boy and monkey boy

    these tow must be waking up in a cold sweat lately, after having nightmares of having to beg steve to let them into the house, but they’ve only got underwear on and they can’t come in cause

    they’re IDIOTS.

    mmmmmmmmmmmmmmmmmmmmappleweloveyou

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.