“While the world waits for the iPhone, there’s going to be a lot of buzz as Apple appears to be ready to ship Apple TV any day now. Some folks have wondered what the impact will be, given there are already a number of devices with similar functions on the market. We know from our research, that while consumers rank the ability to get content from their PC over to their TV sets as highly desirable in terms of something they’d like to do, it’s actually pretty low on the list in terms of an activity they’re actually engaged in. That type of gap between aspiration and activity is the kind of vacuum that opportunity is made from. No doubt, Apple didn’t invent this category of device but they did focus on five areas that makes what they’ve done stand out among the other players on the market. Yes, other vendors could have done the same but as with the iPod, they didn’t,” Michael Gartenberg, former short-term Microsoft “Enthusiast Evangelist,” blogs for JupiterResearch.
Gartenberg’s five Apple TV areas of focus:
1. Ownership of the network
2. Be True to the UI
3. Keeping things in Sync and across platforms
4. Attention to detail
5. Access to first class content
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
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