Former Microsoft ‘Enthusiast Evangelist’ Gartenberg looks at impact of Apple TV

Apple Store“While the world waits for the iPhone, there’s going to be a lot of buzz as Apple appears to be ready to ship Apple TV any day now. Some folks have wondered what the impact will be, given there are already a number of devices with similar functions on the market. We know from our research, that while consumers rank the ability to get content from their PC over to their TV sets as highly desirable in terms of something they’d like to do, it’s actually pretty low on the list in terms of an activity they’re actually engaged in. That type of gap between aspiration and activity is the kind of vacuum that opportunity is made from. No doubt, Apple didn’t invent this category of device but they did focus on five areas that makes what they’ve done stand out among the other players on the market. Yes, other vendors could have done the same but as with the iPod, they didn’t,” Michael Gartenberg, former short-term Microsoft “Enthusiast Evangelist,” blogs for JupiterResearch.

Gartenberg’s five Apple TV areas of focus:
1. Ownership of the network
2. Be True to the UI
3. Keeping things in Sync and across platforms
4. Attention to detail
5. Access to first class content

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

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16 Comments

  1. I think the strength of Apple TV is that it will probably do what it does very well, as opposed to a media center pc which tries to do everything, does somethings ok but nothing well and most things badly. There’s no point being able to tie into every device you own and record everything for playback anywhere if no-one uses it. At least with the Apple TV we have the promise of a stable platform which will no doubt see upgrades in the future as the market grows.

  2. The genius thing is that Apple came out with Front Row first on the Mac, and waited until it was a mature product before they brought it into the living room with Apple TV. Anyone that has ever used Front Row will immediately be comfortable using an Apple TV.

  3. Question for the group:

    Other than price (its $400 more) why would I get AppleTV when I can get a Mac mini and connect it to my HDTV via a DVI to HDMI cable. With EyeTV it’ll also be a DVR, something AppleTV will never be.

  4. No one else has the combination of things– the iTunes ecosystem. Because of this, TV will sell fairly well– but it’s not going to be that big a product, I’d bet. Not enough HDTVs out there, not enough perceived need. In time, maybe…

    I’d want it to broadcast everything from my computer so I didn’t have to get up at all. You know, wash myself with a rag on a stick and all that…

  5. @Guessing: I still see the need for the Mini (to receive and download content, be a DVD player), a Mini Stack (to hold a FAT hard drive), the TV (for the TV in my bedroom), and a Airport Express N (to connect my printers and computers).

    Apple needs to give me the ability to eliminate 1 or 2 of those devices.

  6. @Guessing Said: Question for the group:

    “Other than price (its $400 more) why would I get AppleTV when I can get a Mac mini and connect it to my HDTV via a DVI to HDMI cable. With EyeTV it’ll also be a DVR, something AppleTV will never be.”

    Falkirk: Guessing, you would probably be better off getting the mini. What people on these sort of sites don’t realize is that they are in the top 1% in terms of computer savvy. People don’t WANT to hook a computer to their TV. They just want to turn on their TV and have it work.

    Microsoft has been trying to port the computer to the TV for years. Many other competing products can do it now. Why haven’t they taken off in the consumer markets?

    The beauty of Apple TV is that is seamles, easy to understand and does just one thing – it puts your Itunes content on your TV. It’s not the number of features that’s important. It’s having the core features work intuitively.

  7. Over many iterations of trying to describe what an Apple TV is, I have reduced the explantion to “It turns your TV into a large-screen video iPod.”

    This is where the MediaCenter PC can’t compete – a simple message that is essentially extending the iPod that people already know and love by the millions.

  8. Guessing:

    Concerning the Mac Mini, this is exactly what I do. I have ministack drives and an airport extreme so I can do pretty much whatever I want. The only down side is that you cannot use DVI to HDMI since the Mac Mini is analog DVI-I as opposed to digital HDCP (DVI-D I believe). The connectors are slightly different. It is not a big deal as long as your TV will display HD over the component or RGB connectors – but it is still analog.

  9. > Other than price (its $400 more) why would I get AppleTV when I can get a Mac mini…

    Apple TV requires an HD TV. A customer with an HD TV is likely to have recent computer capable of running iTunes. Most customers do not want to (or don’t know how to) replicate the media on their main computer onto a second computer. For the tech savy, it’s a simple matter of changing some settings on the iTunes preferences. Apple TV does it all automatically, syncing with all the Macs and PCs on the local wireless network. And it does cost $400 less. For about $300, Apple turns your HD TV becomes a giant wireless video iPod. How cool and simple is that?

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