Piper Jaffray expects 2 million Apple TV units to be sold in 2007

Apple Store“Many investors are questioning Apple’s ability to carry its formidable digital music lead into the living room alongside the market size of the digital living room, but Piper Jaffray senior analyst Gene Munster believes the Cupertino-based company is entering that market with a 10x lead over the next closest competitor — Microsoft’s Media Center,” macNN reports.

“The analyst points to iTunes becoming the de facto ‘media center’ application of choice, and estimates that there are 110 million active iTunes users compared to just 12 million active Media Center users. ‘We estimate the digital living room market in calendar year 2008 will be $4.7 billion, and we believe the Street is looking for $1.2 billion in Apple TV revenue in calendar year 2008,’ Munster said. ‘We are currently modeling for Apple to sell 2 million Apple TV units in calendar year 2007. For every 500,000 additional units Apple sells, it adds $0.02 to our calendar year 2007 earnings-per-share estimate.,'” MacNN reports.

More in the full article here.

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30 Comments

  1. I agree with Apple tv needing a good commercial. Why havent we seen one yet if it supposedly will be shipping next week??

    And most importantly, when is that played out iPhone front page on apple.com going to be replaced by a new front page promoting appletv????

  2. “Obviously, Microsoft’s lack of penetration in this market space is all the result of global warming.”

    And if you play with bull, you get gored!

    Besides, Microsoft’s lack of penetration has more to do with them being micro and soft.

  3. @Hanover “”Obviously, Microsoft’s lack of penetration in this market space is all the result of global warming.”

    Oh no . . .”

    Maybe Microsoft’s lack of penetration is due to being limp. Or maybe they have their hanover it.

  4. Anybody use or remember the iTunes feature for keeping track of place in Audible.com audiobooks? You can listen on your iPod, then sync and continue listening on your Mac or PC using the electronic bookmark.

    AppleTV should have that so I can start watching a show on my flat screen, then finish it (if needed) the next morning during my commute on my iPod video or (soon) iPhone.

    That would be cool, and maybe useful for a commercial.

  5. “….What’s the over-under on “The Great Global Warming Swindle”?…

    Global Warming .. in the bag … take that to the bank !

    (besides, this is just the kind of thing that brings out the best in people .. ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />)

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