U.S. Undersecretary of Commerce for Technology says EU ‘rhetoric’ against Apple is confusing

Robert Cresanti, U.S. Undersecretary of Commerce for Technology, spoke in a television interview today and commented on the European Commission’s call for Apple Inc. to allow music downloaded from iTunes to be played on any MP3 player, Francine Lacqua and Anna Rascouet report for Bloomberg.

Cresanti’s comments included:

I have some strong concerns about the tack that’s been taken with a number of companies including Apple on the issue of their products, the way they market their products.

Nobody knows the value of intellectual property, be it copyright or patents, better than Apple does.

I’m a little confused about some of the rhetoric that’s been coming out. You have every opportunity with Apple, as most 12-year-old school children will tell you, to burn a CD from an iTunes song and to take that music and move it to another platform if you need to.

I’m somewhat at a loss to explain the level of emphasis that’s been placed on this particular topic.

MacDailyNews Note: Robert C. Cresanti was sworn in as Under Secretary of Commerce for Technology on March 20, 2006 in a private ceremony. President Bush nominated him on November 10, 2005; the United States Senate confirmed him on March 16, 2006. More info here.

Related articles:
EU Commish backs off on Apple’s iTunes: No problem with FairPlay DRM – March 13, 2007
EU Commish on Apple’s iTunes + FairPlay DRM: ‘Something has to change’ – March 12, 2007
Anti-DRM activists rap Steve Jobs; Group petitions Apple CEO to remove FairPlay DRM software – March 10, 2007
Is DRM doomed? – March 09, 2007
How Apple’s FairPlay DRM works – February 26, 2007
Windows Vista’s DRM is bad news – February 14, 2007
Monster Cable announces full support of Apple CEO Steve Jobs’ call for DRM-free music – February 13, 2007
Recording Industry Association of America wants their DRM, calls for Apple to license FairPlay – February 08, 2007
Warner’s Middlebronfman: Jobs’ DRM-free music call ‘without logic and merit, we’ll not abandon DRM’ – February 08, 2007
Dvorak: Apple CEO Steve Jobs is dead right about DRM – February 07, 2007
Apple’s Jobs jolts music industry; Zune exec calls Jobs’ call for DRM-free music ‘irresponsible’ – February 07, 2007
Apple CEO Steve Jobs’ posts rare open letter: ‘Thoughts on Music’ – calls for DRM-free music – February 06, 2007
Norwegian Ombudsman: Apple’s FairPlay DRM is illegal in Norway – January 24, 2007
Major music labels ponder DRM-free future – January 23, 2007


  1. The method of transfer described is lossy, which might be OK if the itms gave consumers lossless music in the first place, but not with 128kbs aac. Yes, i know. I just don’t buy music from the itms. But teh prices get rather tempting now that I live in expensiveland. Anyhow, I am certainly not for forcing Apple to change their strategy. That’s not cool. But I am not buying the burn-a-cd-re-encode-move-to-another-platform hooey as any check-mate.

  2. Even if the DRM was removed, this step (burning to a CD) would be identical!

    Despite this, Apple should allow songs from Independent labels who don’t request DRM to be purchased DRM-free, thus showing the EU that the problem is with the content providers, not the shop-front.

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