Computerworld: Apple’s ‘consumer’ Macs are enterprise-worthy

Apple Store“Not too long ago, ad agencies, design firms and other creative companies were about the only businesses that widely deployed Macintosh computers to their employees. But for a number of reasons, word of the benefits of Apple Inc. hardware — and software — on enterprise desktops is now spreading,” Seth Weintraub writes for Computerworld.

Weintraub’s list of reasons includes:

• Years of Windowsspyware, malware and virus headaches
• Learning curve and disparity of Linux distros
• Corporate applications ported to OS agnostic Web services
• Apple’s consumer lineup is falling into the hands of business decision makers and their families, and scoring well

Weintraub writes, “That last point, in fact, could become the biggest motivator for a platform shift in the next few quarters. Macintosh computers appear to be making market-share gains in the home, opening the door to similar success in the enterprise. But which Apple machines are appropriate for corporate use? Should IT managers focus only on the “professional” end of Apple’s offerings — the Mac Pro desktop machine or MacBook Pro laptop line? Or would an iMac, Mac mini and MacBook make as much sense for business?”

“There is no comparison between Apple’s ‘consumer’ machines and the consumer lines of its competitors. All of Apple’s machines are ready to move into the enterprise, depending on the job at hand. It’s a simple and elegant product lineup, highly customizable, and will be Apple’s seed into the business market — if IT decision-makers can get over their prejudice against equipment that’s traditionally been aimed at consumers,” Weintraub writes.

Full article here.

[Thanks to MacDailyNews Reader “Dion” for the heads up.]

Related articles:
Computerworld: Apple’s Mac OS X an ideal platform for SMBs – March 01, 2007
Apple Mac begins to catch on with corporate IT – February 28, 2007
New IBM software to help business to offer employees the choice of running Apple Macs – February 12, 2007
Gartner: Growth of Mac desktops in enterprise to hinder Linux more than Windows – January 02, 2007
Computerworld: Enterprise decision-makers should consider migrating to Mac OS X and Apple hardware – December 21, 2006
Apple’s Mac means business – December 18, 2006
Hands on: Parallels Desktop for Mac in a business setting – December 10, 2006
InfoWorld: Apple’s Mac OS X platform deserves good, hard look by enterprise – September 22, 2006
Prejudice keeps Apple Mac out of the enterprise – September 01, 2006
Boot Camp: Apple’s Trojan horse into the enterprise market? – April 05, 2006


  1. I think the single biggest reason for the lack of “Macs in the business” is the software.

    I’m not talking about Office, I’m talking about SAP and its ilk. Go ahead and try to find a “business” software vendor who is Mac friendly.

    Sure Macs are beginning to cause these vendors to question wether they should add support for Macs, but it not there yet. Actually its not even close.

    And this is coming from someone who uses Macs in his business.

  2. fatal,

    You’re missing the point. If businesses start buying Macs, the software vendors will be forced to follow, and it doesn’t take long to port Windows applictions to the Mac.

    Big business can’t wait for software to be there before making the switch, because no business produces a product until it sees a demand. Switch and software will quickly follow.

  3. The business environment is a perfect opportunity for what I’ve called the Missing Mac. There is currently no headless, expandable Mac desktop between the Mini and the Pro. THAT is what’s missing. Sites that have already rolled out LCD Monitors don’t benefit from the iMac; they want to use what they’ve got. The Mini is hard to work on, has a single notebook-class drive, and limited expandability. (It’s also not a great value proposition.) The Pro is overkill for most – and just too frickin’ big. Look at the Shuttle for a model for what the Missing Mac might be like.

  4. Apple is missing an entire market of hardware.

    Apple NEEDS a computer with the insides of the imac, but without a monitor.

    Somthing more powerful and expandable then the Mac Mini, less expensive and less overkill then the Mac Pro and without having to pay for the monitor of the iMac.

    This is simple and easy. Apple with is my INTEL CUBE/Mac Mini Pro???

  5. I disagree. At my business, IT is getting rid of desktops in favor of network appliances. Businesses don’t want expandability–expandability complicates configuration control. They want conformity. And the Mac Mini is the perfect machine for that.

  6. The biggest obstacle for Apple is that it’s products just work (sic!). If you tell the IT guys that they will no longer have to fix anything that means less work for them and it will not take long for a company to realise that it does no longer need so many IT guys and fire most of them. How do you sell something like this to IT departments? Buy Apple and loose jobs. You don’t sell Apple to IT guys but to CFOs. That’s the strategy that will succeed.

  7. Chris,

    Im not saying get rid of the Mac mini at all it is a great computer to fill many rolls, but anyone who wants to have the expandability of a Mac pro without the QUAD processor XEON is out of luck. Or a company that already has a roll out of monitors but needs desktop replacements that are more powerful then the Mini with independent video cards is also out of luck….They would be forced to buy a new monitor with the imac or get a mac pro and spend even more money for a machine that wont be completely utilized.

  8. I use the SAPGUI client to do my SAP interaction at work and it’s fine. OK, so it doesn’t have some the Office integration like the Windows-native client, but I really don’t need that anyway.

    Lotus Notes, MS Office, etch – is the core of our business apps, and they are all Mac-native. And for the odd Windows-only app, there is always virtualization or CrossOver.

    My biggest concern is MS dropping the cross platform macro support in Office 2007 / Mac Office 2008 – this will make an upgrade a major problem. The actual outcome will be for me to not upgrade and keep Mac Office 2004 even if it’s under Rosetta (performace is fine w/ me).

    MDN Magic word “having” : Soon we will all be having a great time using Macs at work!

  9. “There is no comparison between Apple’s ‘consumer’ machines and the consumer lines of its competitors. All of Apple’s machines are ready to move into the enterprise, depending on the job at hand. It’s a simple and elegant product lineup, highly customizable, and will be Apple’s seed into the business market — if IT decision-makers can get over their prejudice against equipment that’s traditionally been aimed at consumers,” Weintraub writes

    And many companies like Genentech, SAP have already recognized that fact and are already using Macs heavily or starting too. With the Intel Macs it makes more sence than ever because now you can run dual operating systems at full speed to get whatever software you need running.

  10. Maybe Apple should add an enterprise edition that contains a hook that piggybacks to the monthly Unix utilities that trashes the hard drive to give the IT folks something to do, preserving their sense of worth…. or not.

  11. Well, a couple of things: @fatal is not telling lies, its the truth, and the article tends to sound like its already started to happen. Believe me when I say I want this to become the truth more than words can express – and to be even more clear, for me its as much about undoing Windows as it is about advocating Mac. So there’s my addendum to the previous reality checks.

    Secondly, in reading the article it strikes my just how back-asswards the whole pc business is. There was a time when consumer had a decidedly lower quality ring to it. When you bought the consumer version of something [non-pc] it meant that it was adequate for home/private use, but that it’s inherent manufacturing quality also meant it would not stand up to the daily grind of industrial strength use. The reality of the pc world is that, the cheap crap, software and hardware, is in the workplace and the elegent high quality hardware and software is in the private sector. What the hell! MS, in tangent with traditional pc hardware makers, has screwed up pc computing in business and manufacturing so badly that some of us oldie moldies still wander if things can ever change significantly. Thanks to Microsoft personal computing in the world today is just a mess, and in every way I can possibly think off. Thanks Microsoft, thanks very much.

    Come on folks, implement anything other than Windows into your work-place, and stop letting your IT weenies (understanding of course that not all IT pros are weenies) control your business infrastructure and ultimate business decisions. If you’re one of the minions, like me, do what you can when you can… No, your most likely not going to convert your entire work-place to Mac or Linux or whatever that’s not Windows by next week, but slow tactful change can and does work in many cases.

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