Why Apple’s smart ‘Get a Mac’ campaign drives Bill Gates crazy

“By now you’ve seen, no doubt many times, Apple’s most recent Get a Mac commercial, in which poor PC can not get a word in (or out) without first clearing it (Cancel or allow?) through his grim, Secret-Service-style security agent. If for some reason you haven’t seen it… you should see it, because it’s the best of the series so far. This is no small compliment, given how consistently smart and funny and clever and creative they’ve been. But this one is pure perfection: a marvel of brisk pacing, crisp editing, and deft comic timing, showcasing yet again the subtle brilliance and hilarity of John Hodgman’s work as PC,” Chad Hermann blogs for The Huffington Post.

Apple’s ‘Get a Mac – Security’ ad:

Hermann writes, “Almost equally amazing is the inability — or perhaps the unwillingness — of someone as smart as Bill Gates to understand how the ads work. When asked, in a recent interview with Newsweek magazine, whether he was bothered by the commercial in which PC must undergo upgrade surgery to install Windows Vista, the Microsoft Chairman replied, I’ve never seen it. I don’t think over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.

Hermann writes, “PC is to Mac what Wile E. Coyote was to the Roadrunner: the poor, pitiful foil for whom we feel some strange sort of empathy, even as we can’t quite bring ourselves to identify with him. He won’t ever win, and he can’t even get his name in the title, but he’s the one who makes the stories worth watching. He makes them great…”

Hermann writes, “If Bill Gates understood this, or could at least bring himself to admit it, perhaps he would feel better about the ad campaign. Or perhaps not. Elsewhere in that same interview, when he’s saying silly and patently untrue things about Apple computers (Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally) or bragging about Vista features (the way the search lets you go through lots of things, including lots of photos… And then I might edit a high-definition movie and a make a little DVD that’s got photos) that have been possible on a Mac for months or even years, he sounds an awful lot like PC in those commercials: by turns boastful and dismissive, trying too hard and succeeding too little, clinging to the tenuous and increasingly unpleasant company of his own mistaken assumptions.”

Hermann writes, “Much has been made of the notion that, at first glance, Mac and PC bear a more than passing resemblance to Steve Jobs and Bill Gates. And maybe that’s what really bugs Mr. Gates about the commercials. Maybe he’s not bothered by how they may hurt the feelings of 90 percent of computer users; maybe he’s bothered by how they hurt his own.”

More in the full article – highly recommended – here.

Related articles:
Bill Gates unhinged with Apple envy; Microsoft on path to become high profile casualty – February 06, 2007
Bill Gates has lost his mind: calls Apple liars, copiers; slams Mac OS X security vs. Windows – February 02, 2007


  1. “…Cheney is a waste of life…”

    “…right-wing nutjobs…”

    “…why did you mention Ann Coulter’s name….now I have to go puke…”

    …”without Cheney polluting it with his existence.”

    Can’t you just feel the peace, love, understanding and tolerance?

  2. “There were reports of Clinton being unavailable for hours while he and Monica “met in private”. What if a 9/11-scale emergency struck, and the president literally had his pants down? You get the idea.”

    He probably would’ve pulled his pants up and raced into action, immediately, unlike Bush who just sat there for 10 fscking minutes in that classroom waiting for “God” to tell him what to do. And he, sure as Shinola, wouldn’t have invaded Iraq over something Saudi terrorists were responsible for.

    And yeah, Clinton lied directly to the world. I would never cheat on my wife, but if I did, I sure as hell wouldn’t tell all you goofballs about it. That’s NOBODY’S business. Jesus, that’s in, like, Cheating On Your Wife 101, for cryin’ out loud.

  3. “He probably would’ve pulled his pants up and raced into action, immediately”

    Right…. just like he raced into action during the Rawandan genocide, and after the bombings of the USS Cole and the African embassies.

  4. You know, ive got a mac and a pc, ive got a macbook and a self built xp box.

    Honestly the mac is great but it hasnt changed my life or anything. ]

    As for “just works”
    well, not exactly, close but not all the way, getting my printer to work took a little doing, not macs fault but still….

    Getting it to network with my pc’s was a little hit an miss, i worked it out but not by the standard means of doing so.

  5. Alex McK wrote:

    “We thinking British are proud to be Liberal.

    And when Bush and Blair are nothing but a nasty fading aftertaste, so will America.”

    I hope America does fade, to a certain extent, with George W. Bush and Bill Gates leading the way. Just remember that the UK has been one of our most loyal allies, so be prepared to fade along with us.

    David Blomstrom

    The Invisible Republic

  6. @mirror and @ close to the Mark

    What is this liberal crap? Ann Coulter is neomous agains liberals to be sure but she haas also shit on Canadians as well. I dislike her as a person because she spews hatred and derisive and downright denigrating commentsfor one purpose only….self promotion. What saddens me is the people (like you guys) who lap it up. So don’t be so hypocritical about tolerance….I am amazed you can live with yourself.

  7. That would be ‘venomous against’

    I couldn’t spell properly because the tears of love and tolerance was couding my vision,

    By the way, in an interview on the CBC, the reporter was lisening to her diatribe about Cnada etc and you could just see him rolling his eyes as if to say, “who is this idiot’?

  8. Yep, liberals love every just like them and only like them. That and adhering to the myths of liberal supremacy and inherent righteousness.

    Love, love, love…except eveyone else who deserves to die slow and painful deaths for opposing the party line.

  9. @Buster

    I wasn’t defending Coulter.

    And I didn’t claim to be tolerant either.

    I am intolerant of lots of things…

    …like certain members of a 7th-century religion who fly passenger jets into skyscrapers and blame everyone else for their problems except themselves…

    …people who call themselves progressives/liberals and claim to have cornered the market on civil discourse, yet employ the politics of personal destruction (another invention of the Clintons – remember their ‘War Room’?) whenever it suits their needs…

    …people who want tell us we’re all energy hogs and we should use less of everything, yet have no problem running up $30,000/yr energy bills running their own 20-room mansions (e.g. Al Gore).

    If that makes me “intolerant” in your eyes, so be it.

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