Why Apple’s smart ‘Get a Mac’ campaign drives Bill Gates crazy

“By now you’ve seen, no doubt many times, Apple’s most recent Get a Mac commercial, in which poor PC can not get a word in (or out) without first clearing it (Cancel or allow?) through his grim, Secret-Service-style security agent. If for some reason you haven’t seen it… you should see it, because it’s the best of the series so far. This is no small compliment, given how consistently smart and funny and clever and creative they’ve been. But this one is pure perfection: a marvel of brisk pacing, crisp editing, and deft comic timing, showcasing yet again the subtle brilliance and hilarity of John Hodgman’s work as PC,” Chad Hermann blogs for The Huffington Post.

Apple’s ‘Get a Mac – Security’ ad:

Hermann writes, “Almost equally amazing is the inability — or perhaps the unwillingness — of someone as smart as Bill Gates to understand how the ads work. When asked, in a recent interview with Newsweek magazine, whether he was bothered by the commercial in which PC must undergo upgrade surgery to install Windows Vista, the Microsoft Chairman replied, I’ve never seen it. I don’t think over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.

Hermann writes, “PC is to Mac what Wile E. Coyote was to the Roadrunner: the poor, pitiful foil for whom we feel some strange sort of empathy, even as we can’t quite bring ourselves to identify with him. He won’t ever win, and he can’t even get his name in the title, but he’s the one who makes the stories worth watching. He makes them great…”

Hermann writes, “If Bill Gates understood this, or could at least bring himself to admit it, perhaps he would feel better about the ad campaign. Or perhaps not. Elsewhere in that same interview, when he’s saying silly and patently untrue things about Apple computers (Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally) or bragging about Vista features (the way the search lets you go through lots of things, including lots of photos… And then I might edit a high-definition movie and a make a little DVD that’s got photos) that have been possible on a Mac for months or even years, he sounds an awful lot like PC in those commercials: by turns boastful and dismissive, trying too hard and succeeding too little, clinging to the tenuous and increasingly unpleasant company of his own mistaken assumptions.”

Hermann writes, “Much has been made of the notion that, at first glance, Mac and PC bear a more than passing resemblance to Steve Jobs and Bill Gates. And maybe that’s what really bugs Mr. Gates about the commercials. Maybe he’s not bothered by how they may hurt the feelings of 90 percent of computer users; maybe he’s bothered by how they hurt his own.”

More in the full article – highly recommended – here.

Related articles:
Bill Gates unhinged with Apple envy; Microsoft on path to become high profile casualty – February 06, 2007
Bill Gates has lost his mind: calls Apple liars, copiers; slams Mac OS X security vs. Windows – February 02, 2007

63 Comments

  1. The world WOULD be a safer… and SANER.. place without Cheney polluting it with his existence.

    What would have happened if Bill Clinton shot an old man in the face,
    If a blow job rates impeachment?

  2. Ron,

    As opposed to Ann Coulter espousing the assassination of members of the Federal judiciary or arguing that the offices of a newspaper should be bombed.

    Or are those facts an inconvenient truth that you can just ignore because your prejudices lean that way.

  3. ron . . .

    Are you equally willing to condemn violent hate speech that comes out of Ann Couter’s, Sean Hannity’s, Rush Limaugh’s, Jerry Falwell’s, Pat Robertson’s (and many more right wing hatemonger’s) mouths ? ?
    If so , you have a valid point. If not, then you are a hyopocrite.

    Respectfully

  4. Mr. Reeee,

    Clinton was not impeached because of getting a blow job. He was impeached for lying about it.

    Did Cheney lie about the gun accident?

    I have always been amazed at how the general public (that includes you Mr. Reeee) cannot follow a story line and keep facts straight. Always gotta bend it to fit their own agenda.

  5. Ron, you clearly haven’t the faintest idea what you’re talking about.

    Arianna Huffington removed comments from the comments section of her site expressed regret that Dick Cheney wasn’t killed. Bill Maher, on Friday night on his show, which I watched, and you evidently didn’t, asked his panelists to discuss her hasty removal -i.e., was she stifling free speech, etc.

    The quote you posted is just Bill bringing up the topic for discussion, giving the backstory to his panelists. Okay. Not at all controversial.

    What I can see as controversial is that Bill Maher DID say that he believes for a fact, beyond a shadow of a doubt, is that if Dick Cheney died today, fewer people would die as a result of his conquests in the future. And, while subjective, I think that’s sadly a statement that’s pretty hard to refute.

    He had the nerve to state it and reiterate it because – if you believe this is Dick Cheney’s war – it IS true. In fact, I’d say it’s one of the most responsible things uttered on a major television program since Bush was elected.

    (but I digress, Macs rule, Steve Jobs created the world and then the rest of us came along, yada yada yada).

  6. @Mondale

    Arrgh ….why did you mention Ann Coulter’s name….now I have to go puke. God I dislike that ignorant, self-centered, self-promoting, un-ethical, cold-blodded bit*h.

  7. Cheney is a waste of life.

    To have been given such an opportunity for service to one’s own country, and to squander it towards the benefit only of the powerful “elite” is a shame. He sends our sons to war for no good reason, he refuses to acknowledge the value of humanity which put him in office. We’d be better off without him. That’s not an endorsement for violence. But he and GWB should be impeached. Pelosi would be preferable than that bunch! They have shamed the GOP beyond repair.

  8. Someone asked:
    “When did “liberal” get replaced with “progressive”?”

    Um, not long after right-wing nutjobs distorted the definition of liberal into a negative epithet. I think it’s funny, since the original progressives were (as posted above) conservatives who abandoned the republican party because they didn’t care about the populace, but sought to favor the elite, wealthy.

  9. What would have happened if Bill Clinton shot an old man in the face,
    If a blow job rates impeachment?

    Cheney was off duty, in the woods, and never lied about it. It was an accident.

    Clinton was ON duty, IN the Oval Office, and lied directly to the world. Remember the “I did not have sex with that woman” speech? There were reports of Clinton being unavailable for hours while he and Monica “met in private”. What if a 9/11-scale emergency struck, and the president literally had his pants down? You get the idea.

    Now before you Angry Leftists fire back, remember that while Clinton was impeached, he was NOT removed from office. There is a time to put politics aside, and carefully weigh the well-being of the nation to the seriousness off the offense. Remember that.

  10. “…Cheney is a waste of life…”

    “…right-wing nutjobs…”

    “…why did you mention Ann Coulter’s name….now I have to go puke…”

    …”without Cheney polluting it with his existence.”

    If you don’t leave liberals in a sputtering impotent rage, you’re not doing it right.
    – Ann Coulter

  11. Amazing how a discussion of the Mac commercials — most (but not all) brilliant, in my opinion — leads to a discussion of Bill Clinton vs. Dick Cheney.

    Sheesh.

    And they say Mac users are zealots? The Clinton haters are still bitching, six years after THEY TOOK OVER THE GOVERNMENT!! I mean, what more do you want?

    As for Cheney’s telling the truth, you folks have a truly selective memory. There’s a lot about that shooting that we’ll probably ever know, not least of which was Cheney’s blood alcohol level (cops weren’t allowed on site for 24 hours). When it comes to this administration (well, all administrations) we don’t know anything about anything. It’s all spin and posturing.

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