Yesterday, Apple Inc. spokesperson Lynn Fox told Reuters that Apple “will delay until mid-March its Apple TV device for playing computer-based video on television sets. Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March.”
Apple did not give a reason for the set-back, having said in January the US$299 Apple TV device would be available this month.
AAPL shares slipped 1.9% in pre-market trading, declining to $86.93 before the opening bell, after closing on the NASDAQ at $88.65.
Apple delays Apple TV; expects to begin shipments mid-March – February 26, 2007