Apple shares slip 1.9-percent in pre-market trading on Apple TV delay

Apple StoreApple (APPL) Inc could come under pressure in early trading today, after a 1% fall in Europe, after the company announced it had delayed the launch of its Apple TV device until Mid-March.

Yesterday, Apple Inc. spokesperson Lynn Fox told Reuters that Apple “will delay until mid-March its Apple TV device for playing computer-based video on television sets. Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March.”

Apple did not give a reason for the set-back, having said in January the US$299 Apple TV device would be available this month.

AAPL shares slipped 1.9% in pre-market trading, declining to $86.93 before the opening bell, after closing on the NASDAQ at $88.65.

Related article:
Apple delays Apple TV; expects to begin shipments mid-March – February 26, 2007

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