“Goldman Sachs is positive on Apple after a recent handset branding survey conducted in the US, UK, China, and India,” Notable Calls reports. “Even with the survey having taken place prior to the announcement of iPhone, there are four key positive takeaways for Apple:”
1. Potential iPhone buyers is equivalent to 75% of current iPod installed base
2. 71% of U.S. respondents indicated interest in a potential Apple mobile phone
3. Apple ranked as the number 4 most desired multimedia handset brand (before iPhone was even announced)
4. 30% of UK respondents and 15% in the US suggested they would switch carriers for Apple mobile phone
Full article here.
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