We were in a quandary with Consumer Product Design. Though there was a wide variety of interesting products, there was also a raft of entries from Apple’s design team, of which, though all were excellent, only the Shuffle was truly ‘new’. The quality of Apple’s products, packaging and enticing presentation really sets the benchmark and creates a compelling ‘itchy wallet’ syndrome that makes them so successful.
It feels a bit unfair to all the other entries, which were mainly very good indeed, that Apple – with its relentless commitment to innovative and evolutionary design, and its attention to detail – should again win pole position. The Shuffle is a simple, beautifully executed concept with minimal, re-useable packaging that is fantastic value for money.
Big on the ‘itchy wallet’ factor and strong on style, the iPod Shuffle is the world’s smallest and most lightweight digital music player. In keeping with its approach to the iPod series, Apple has retained the intuitive control buttons and full compatibility with iTunes, taking portability and convenience to new heights.
See all the winners here.