“Rebecca Van Dyck, the longtime global account director on the Nike business at Wieden + Kennedy, has left the agency to become the worldwide advertising director at Apple, Wieden said today,” Gregory Solman reports for AdWeek.
“In her 12 years at the independent Wieden agency, Van Dyck worked exclusively on the Nike brand. For the last four years, she had global oversight for the flagship business. Sources said she has already started at Apple,” Solman reports.
Solman reports, “A representative at Wieden said, ‘We are a huge fan of hers here, and she left on great terms. Her job at Apple was a ‘can’t-pass’ opportunity.'”
“Apple last year spent $285 million in U.S. measured media, nearly double the $150 million it spent in 2005, per Nielsen Monitor-Plus,” Solman reports.
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