“Apple Computer Inc. continued to lead all computer hardware manufacturers, at 43.51 million in January, and also scored the fourth-largest increase, up 24% from 34.98 million,” InternetRetailer reports.
“Hewlett-Packard Co. ranked second in number of unique visitors (which counts only once each shopper who came to a site, no matter how many times that shopper visited), at 16 million, up 15%, followed by Dell Inc., 15.57 million, down 16%; Sun Microsystems Inc., up 25%; Gateway Inc., 2.39, no change; IBM Corp., 2.17 million, down 27%; Nintendo; Toshiba America Inc., 1.69 million, up 35%; Epson, 1.58 million, up 19%; and Sony Computer Entertainment, 1.55 million (year-ago change not available),” InternetRetailer reports.
In average time per visit (hours:minutes:seconds, plus number of unique visitors in millions), the leaders were:
• Apple – 1:19:25; 43.5
• Dell – 0:19:32; 15.6
• Nintendo – 0:19:29; 2.1
• Xbox – 0:16.06; 1.5
• Palm – 0:13:51; 1.3
• TiVo – 0:13:24; 0.87
• HP – 0:12:53; 16
• IBM – 0:12:51; 2.2
• Sony – 0:12:48; 1.5
• Gateway – 0:10:56; 2.4
Source: Nielsen/NetRatings
Full article here.
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Apple.com leads all computer hardware sites in visits– January 17, 2007
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A visit a day keeps the virus away.
Could the MacWorld Keynote and other ads have anything to do what that?
hosting all those movie trailers doesn’t hurt either
Plus, think hwo many workers Dell and Gateway have. They need to keep going back to Apple’s web site to see what products are supposed to look like…
@ Jimbo:
You are too funny. LOL!!!!
Wow, that’s not even a competition. Apple’s blowing them all away!
Dirty little secret
Apple has a dashboardadvisory process that verifies your widgets with Apple.com twice a day.
This might be skewing the hit traffic a little.
Oh well, it’s for Apple.
Install Little Snitch, delete all the default settings, take your time allowing each process access and you’ll see the dashboardadvisory process as well as a WHOLE bunch of other things contacting the internet without your knowledge.
How can they determine a truly unique visit if one clears their cookies once in a while, archives pages for future reference, uses an anonymous intermediary and other tricks of the trade? Anyway, do the keynotes count? Apple online Help? iTS? .Mac? One thing for sure, Apple’s web efforts are stellar – from layout, graceful handling of deactivated javascript, and all the way down to that white 2px-2px text shadow for h3 headers in the sidebar of the Leopard page. MDN’s not too bad either; it’s full of white space where ads would normally go.
Wow, although I’m happy Apple is at the top of the list, I definitely think the MacWorld keynote has skewed these figures a bit..
One hour and nineteen minutes just seems way too long for the “average visit” for any site.
Now if we can translate these visits into numbers of sales… Ah! Then we’d be cookin’ with gas!
Jimbo von .. – that’s too funny.
Wiseguy – how long have you spent doing that, and do you -honestly-think it is worth doing?
Does that include iTunes visits? If it does, it cannot reflect the people going to Apple to buy hardware.
“How can they determine a truly unique visit if one clears their cookies once in a while, archives pages for future reference, uses an anonymous intermediary and other tricks of the trade?”
As a worker in the media research industry, I can tell you that they do it thusly: by not having people who do those things on their survey panels. It’s not that they’re screening them, it’s just that the type of user who would use the Internet in that advanced a way would also never participate in a NetRatings survey.
By the way, keep that in mind – these are projected numbers from a panel of survey participants, not some global traffic-tracking statistic. They tend to be pretty accurate, though.
As for dashboardadvisory, this skews the numbers some, but if you’ve ever owned an HP/Dell/Gateway, you know that they install “Security advisors” and “Ink monitors” and similar AdCrap which hits their servers all the time. As for whether that is included in the numbers above (and iTS/QT trailers), we’re not told, but rest assured that a lot of people at NetRatings have mulled over this before deciding on it. Their clients (including all of the companies on the list, most likely) will make sure that the numbers don’t get thrown off in an “unfair” way – this probably means that traffic from places not generally considered “websites” will be either included for all clients or for none.
Let’s see here … for Apple we have:
shopping
iTunes
Widgets
curiosity
While for Dell et al we have:
shopping
curiosity
Well! Anyone out there think this might partly account for the 6X time spent at the site? Or the 3X unique visitors? Since when does it take an hour and change to find what you need on a well-designed site like Apple’s? It is GOOD to note ‘success’, but it is also Good to keep it all somewhat realistic.
DLMeyer – the Voice of G.L.Horton’s Stage Page
MW: stage … all the world is one
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Have you ever tried to decide what type of dell to buy via the online store? This experience alone should make dell number 1… it’s a pain in the ass to find what you are looking for.. same with HP.
Given the simple design of Apple’s website… it’s a testament to people’s new-found curiosity toward Apple products.
oh yea… Derin is a wiener.
So a lot of people mention to the keynote to try and explain the extended time… let’s not forget the iTunes video downloads.. and TV shows.. twise a week my computer is connecting for a couple of hours to grab the latest episodes of my shows…
The number that’s impressive is less the time per visit, but the pure number of visits.
And here we’re doing sifferent things, so a comaprison between Apple and Dell isn’t really fair (is it ever?).
Apple’s 24% increase in January has a very simple explanation… iPhone. Think how much buzz trhere has been about this, how much media attention, how much water cooler gossip… That all translates into a 24% increase in unique visitors in a month. Even in the dot.com haydays mature sites didn’t expect to see numbers like that.
So is trhe keynote a factor in the long visit time, absolutely… but it’s all about the iPhone. Also Apple is on top of this figure in other months, not just January… then again they are selling 20 some million iPods a quarter, which these other companies aren’t doing.
While Apple will always be a comptuer company to some extent… as Apple becomes less computer company, then comparing them to HP and Dell in these sorts of way will become increasingly meaingless.
Mac’s.. yes, they drive a good amount of this traffic… but so too does iPod, and iPhone, and even AppleTV… These companies look less and less like Apple every day.
“Since when does it take an hour and change to find what you need on a well-designed site like Apple’s?”
No, it takes an hour and a half to keep dicking around with MacBook configurations, hoping to find a magic one that comes out to $499.
It’s like the Apple Store – do you just walk in, buy stuff, and walk out? Hell no. You ooh, you aah, you show stuff to your friends. Honestly, with the amount of sheer browsing that’s done there, it’s even more insane that they sell so much per sq. ft.
“hosting all those movie trailers doesn’t hurt either”
Lol, I literally spent about an hour and a half going through all of the recent movie trailers on Apple.com. I’d been falling behind.
@R2
Just proving my point
” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> I check every few days for new ones and can easily burn an hour doing it.