“‘You’re creative, brilliant, stylish and mobile. Now you can get a computer to match. Apple– at Best Buy.’ How’s that for a sales push? Better yet, ‘Make Your Move to Mac’ in big bold words, as featured on Best Buy’s special ad insert in the San Francisco metropolitan area newspapers yesterday,” Joe Leo reports for PB Central.
Leo reports, “On Sunday, a special 4-page insert was included in the newspaper separate from their regular ad for the week, just two-and-a-half weeks after Windows Vista was the big push in their pages. (What happened to the ‘Wow’?)”
“The cover page features Apple’s portable line, with the MacBook Pro on top, and the MacBooks below it,” Leo reports. “You may remember that Apple has sold more laptops than desktops in late 2006 and this equation by Best Buy to place the laptops up in front seems to only corroborate this marketing into 2007.”
Full article with full cover photo of the ad insert here.
MacDailyNews Note: Small quibble, but one that Best Buy should not be getting wrong: “Mac” is a nickname, not an acronym. As Rob Pegoraro blogged for The Washington Post just this past Saturday, “Sometimes people will even try to, er, acronymize a perfectly normal noun by typing it in all caps–all y’all calling an Apple computer a ‘MAC,’ please stop; it’s not an acronym and never has been one.” Yes, we realize it was an ad design decision; that doesn’t make it a good decision.
Related articles:
Ballmer calls Apple ‘cute, little tiny niche guy’ – February 15, 2007
Microsoft’s Ballmer warns on Vista, says revenue forecasts too aggressive; shares drop – February 15, 2007
Windows Vista’s DRM is bad news – February 14, 2007
Mac OS X Tiger vs. Windows Vista: Mac’s migration a breeze, Vista’s migration a headache – February 12, 2007
Forbes: ‘Windows Vista utterly unimaginative, internally discordant and woefully out of tune’ – February 09, 2007
Computerworld: Windows expert dumps Windows, switches to Apple’s Mac OS X – February 08, 2007
Windows sufferer spends six hours trying to ‘upgrade’ to Vista, says: ‘I should’ve bought a Mac’ – February 07, 2007
Windows Vista woes push BBC News editor to regret never having ‘defected’ to Apple Mac – February 06, 2007
Digit: Don’t buy Vista; Microsoft may be driving millions to stick with XP or move to Apple Mac – February 05, 2007
TIME Magazine: Microsoft’s Windows Vista ‘an embarassment to the good name of American innovation’ – February 02, 2007
Microsoft’s Windows Vista: Five years for a chrome-plated turd – January 30, 2007
Digit: ‘Microsoft’s Windows Vista may be the best reason yet to buy an Apple Mac’ – January 29, 2007
Pioneer Press: Windows Vista shows ‘Apple is an innovation engine; Microsoft, not so much’ – January 29, 2007
Windows Vista disappoints, so get a Mac – January 29, 2007
Analyst: Microsoft’s Windows Vista could be an opportunity for Apple – January 26, 2007
CNET Reviews Windows Vista: Is that all? Clunky and not very intuitive vs. Mac OS X; warmed-over XP – January 24, 2007
Mossberg: Microsoft’s Windows Vista offers lesser imitations of Apple’s Mac OS X features – January 18, 2007
Windows Vista disappointment drives longtime ‘Microsoft apologist’ to Apple’s Mac OS X – January 17, 2007
InformationWeek Review: Apple’s Mac OS X shines in comparison with Microsoft’s Windows Vista – January 06, 2007
NY Times’ Pogue reviews Microsoft’s Windows Vista: ‘Looks, Locks, Lacks’ – December 14, 2006
15-year Windows vet tries Apple Mac: ‘My God! This is amazing!’ – December 04, 2006
Dave Winer: ‘Microsoft isn’t an innovator, and never was – they are always playing catch-up’ – December 01, 2006
Harvard Medical School CIO picks Mac OS X over Linux and Windows – November 30, 2006
Top Windows developer dumps Microsoft’s ‘pile of crap’ for Apple’s Mac OS X – September 12, 2006
$399 for Windows Vista Ultimate?! (Hint: Get a Mac) – August 29, 2006
Apple’s Mac OS X Leopard is 64-bit done right, unlike Microsoft’s Windows Vista kludge – August 14, 2006
Microsoft Windows Vista: If you can’t innovate… try to impersonate Apple’s Mac OS X – August 10, 2006
Analyst: Apple’s new Mac OS X Leopard sets new bar, leaves Microsoft’s Vista in the dust – August 08, 2006
Microsoft botches another copy job: Windows Vista Flip3D vs. Apple Mac OS X Exposé – June 26, 2006
Windows Vista rips-off Mac OS X at great hardware cost (and Apple gains in the end) – June 13, 2006
Computerworld: Microsoft Windows Vista a distant second-best to Apple Mac OS X – June 02, 2006
MAC = Michigan Agricultural College, the old, old name for Michigan State University. Go Spartans!
or
MAC = Media Access Controller
or
http://en.wikipedia.org/wiki/Mac
Anyhow, Bust Buy is still flogging Gateways with Vi$ta in my area, and offering a teaser file transfer help from Freak Squad, knowing if you use them once, they’ll muck it up so bad, you’ll be back.
Wouldn’t enter their stores ifthey were giving it asway!
Media Access Control. It is a sublayer in the ISO network reference model. The IEEE 802.11 standard specifies the MAC protocol for medium sharing, packets formats and addressing, and error detection.
The MAC address is what identifies ultimately your machine in a network sometimes used for authentication/authorization purposes.
“Wow!”
With
Out
Windows
-c
i’d rather them not sell macs… the staff there are idiots.
Only idiots can sell Macs to idiots. But the idiots who buy Macs at BestBuy are lucky idiots!
Here you go
http://www.theonion.com/content/infograph/microsoft_vista_released
Best Buy is presumbably being paid by Apple to run these ads. Unless it turns out Best Buy is running them for free, this is not a news item worth the time it takes to read it. They’d run ads for OS2 if IBM paid for it.
What’s your problem, MDN? I don’t get the acronym criticism. The graphic says:
“MAKE your move to MAC,” does it not?
The last time I checked, words don’t automatically become “acronyms” just
because they are CAPITALIZED.
I enjoy MacDailyNews. In fact, it is my home page. But, sometimes your over-critical comments undermines your credibility. Because “MAKE” in the ad is all caps, does that mean Best Buy thought it to be an acronym? Because “Best Buy” is all caps should the reader assume they are acronyms? Sometimes all caps are used for emphasis. Real estate sign; “Buy ME today!” Sometimes they help distinguish objects from person. E.g., two headlines: “Ford fails driving test”; “FORD fails driving test” — which refers to a car, and which refers to a person…?
“What happened to the ‘Wow’?”
Microsucks weekly patch last week denigrated Vista’s ‘wow’. Now, it’s just ‘ho-hum’. They should get out another patch this week that may restore it up to ‘ehh’. They hope to have a complete patch in place sometime in the next 180 days that will finally restore its ‘wow’.
Give MDN a break–LOL–there is NO Apple news to report (when was the last there really was any??? iPhone?)
so MDN scrounges up anything to get you to come to their site in hopes of clicking on an ad link.
They are desperate for clicks.
Apparently MAKE is an acronym also.
Media Access Control
B.E.S.T. B.U.Y. – Beastial Experiments Satisfy Toadstool-eating Buttmunchers Unemployed Yesterday
Why is it that computers in ads are always displayed with no windows open. The desktop looks so barren. C’mon, show the Mac with at least, say, iPhoto open!
@poo
Actually, at the Best Buy near my home the Apple section is staffed by an Apple representative, not a Best Buy employee. And given the way the section is designed, I would guess that Apple specifically wanted it that way or they wouldn’t sell their products there.
WOW went in to bestbuy and scanned the Vista section. The upgrade pricing Monopolysoft has set literally made me exclaim WOW!
Especially considering I’d be forced to run the dumb downed versions on all my older windows hardware systems. No family pack pricing is absurd.
“As Rob Pegoraro blogged for The Washington Post just this past Saturday, “Sometimes people will even try to, er, acronymize a perfectly normal noun by typing it in all caps–all y’all calling an Apple computer a ‘MAC,’ “
What a knee-slapper…
“Why is it that computers in ads are always displayed with no windows open. The desktop looks so barren. C’mon, show the Mac with at least, say, iPhoto open!”
There are windows open, but the pictures are taken by the same idiots who shot pictures of TV screens and rock concerts with Instamatics and cube flashes.
“Why is it that computers in ads are always displayed with no windows open. The desktop looks so barren. C’mon, show the Mac with at least, say, iPhoto open!”
There are windows open, but the pictures are taken by the same idiots who shot pictures of TV screens and rock concerts with Instamatics and cube flashes.
“Why is it that computers in ads are always displayed with no windows open. The desktop looks so barren. C’mon, show the Mac with at least, say, iPhoto open!”
There are windows open, but the pictures are taken by the same idiots who shot pictures of TV screens and rock concerts with Instamatics and cube flashes.
I agree, I’d rather NOT see Best Buy selling Macs.
Just go in there sometime and say you’re looking for a Harddrive or RAM for your Macintosh… they almost always say “Oh, we don’t sell ANYTHING for Macs.”
Then just for fun, pick up a harddrive box and show them the Mac logo on it, then put it back down, and tell them you’re going someplace else to purchase it.
Best Buy salespeople are IDIOTS!
Actually, MAC is an acronym:
It stands for “M”edia “A”ccess “C”ontrol –
http://www.webopedia.com/TERM/M/MAC_address.html
And it’s part of just about any computer…
http://www-dcn.fnal.gov/DCG-Docs/mac/
I’d rather look for my MAC on my Mac than anything else, though…
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Okay, clearly I hadn’t refreshed this page before posting. Seems I have joined the school of redundancy school.
It’s more fun to demand to see the manager, then wave the hard-drive box in his face while excoriating the moron who lost the sale.
Doing so is a public service because the moron won’t lie to anyone else — he’ll be fired. But he’ll ensure jobs for prison workers after he robs a liquor store instead of customers.
The ad have “Mac” in the standard Apple font for that, and the Apple logo should be there as well.