RAZR product manager defects from Motorola to help beleaguered Dell with their ‘homely’ products

“Dell Inc. hired Motorola Inc.’s Ron Garriques to run its consumer business, the second appointment this week as founder Michael Dell seeks to revive sales,” Connie Guglielmo reports for Bloomberg. “Garriques, an executive vice president who led Motorola’s mobile-phone business, will start Feb. 19 at the world’s second- largest personal-computer company, Round Rock, Texas-based Dell said in a statement today.”

“For Motorola, based in Schaumburg, Illinois, the defection steps up pressure on Chief Executive Officer Ed Zander. Profit margins have been eroded by competition from low-priced handsets, the stock dropped 14 percent in the past year, and billionaire shareholder activist Carl Icahn is pressing for a bigger buyback,” Guglielmo reports. “Dell shares rose 1 cent to $24.39 at 4 p.m. in Nasdaq Stock Market composite trading.”

MacDailyNews Take: Wow. Garriques sure can move the market.

Guglielmo continues, “One of Garriques’s first challenges may be to redesign the products, analysts said. At Motorola, he helped create and sell the half-inch-thick, all-metal Razr, a fresh design that won the handset maker customers from Nokia Oyj. Mobile devices account for two-thirds of Motorola’s revenue. Dell’s products are ‘homely,’ said Charlie Wolf, an analyst at Needham & Co. Inc. in New York.”

“For Motorola, Garriques’s defection leaves Zander with a hole in the top ranks just as he’s looking for another product to replicate the success of the Razr, which has been on the market for two years,” Guglielmo reports. “Motorola has a history of getting into trouble when its top team gets smaller, said James Post a management professor at Boston University. ‘This is another hollowing-out of Motorola’s senior management team at time when the company faces stiff competition,’ Post said.”

Full article here.
When you flee one sinking ship is it wise to hop aboard another sinking ship? Perhaps if you think it’ll take a little longer to sink, it’s better than the alternative, we guess.

It doesn’t matter if Dell hires Jonathan Ive to design their boxes. It’s the OS, stupid.

Dell offers nothing unique and no pretty cases are ever going to be able to cover up that fact. And Garriques is a communications product line manager with an electrical engineering background, not a designer. Maybe Mikey plans to take on Apple’s iPhone with a Dell DJ Phone? That went so well last time, he’s probably all excited to ramp up.

What would we do if we ran Dell? We’re so glad you asked. After begging Steve Jobs to license us Mac OS X and being mocked or just plain ignored, well, we’d shut it down and give the money back to the shareholders.

Related articles:
More blood on Apple iPod’s Click Wheel: Dell’s ‘DJ Ditty’ flash-based MP3 player is dead – August 22, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006

Beleaguered one-trick pony Dell faces unclear future – February 14, 2007
Biting words on Apple come back to haunt Dell – February 10, 2007
Dell faces investor lawsuit over ‘illegal Intel kickbacks’ – February 02, 2007
Michael Dell is no Steve Jobs – February 02, 2007
BusinessWeek: Welcome back, Michael Dell – don’t get too comfortable – February 01, 2007
Rollins out as beleaguered Dell’s CEO, replaced by Michael Dell immediately – January 31, 2007
Fortune: Michael Dell reiterates he’d love to sell Apple’s Mac OS X if only Jobs would license – January 22, 2007
Total eclipse of Michael Dell goes off as predicted – January 10, 2007
SEC starts formal probe of beleaguered Dell – November 16, 2006
Apple does it again: New Macbook Pros much cheaper than Dell – October 25, 2006
Dell feels the heat from Apple – October 04, 2006
The Motley Fool: ‘Intel to Dell: you guys stink’ – September 28, 2006
Beleaguered Dell’s OS-limited PC sales ‘declining rapidly below expectations’ – analyst – September 21, 2006
Fortune compares Mac vs. Dell: ‘you’ll get more for your money with Apple’ – September 11, 2006
PC box assemblers like Dell and others wish Apple would license Mac OS X – August 31, 2006
AP: Time to think different, Apple Mac beats Dell on price, software compatibility, and more – August 23, 2006
Dell profit falls almost in half; announces informal SEC probe – August 18, 2006
Dell cannot compete with Apple’s new Mac Pro price or feature set – August 15, 2006
Bear Stearns: Apple’s new Mac Pro, Xserve pricing well below comparable Dell systems – August 09, 2006
Dell warns of earnings miss; shares plunge 15% – July 21, 2006
Survey shows big jump in consumer interest in buying Apple Mac; Dell takes steep slide – July 06, 2006
Dell warns 1Q earnings will miss mark; shares tumble – May 08, 2006
Apple passes Dell in market value – May 02, 2006
InformationWeek: Apple Mac run Mac OS X, Windows, and Linux; Dell and HP should be concerned – May 01, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Steve Jobs emails Apple team: Michael Dell not the best prognosticator, Apple worth more than Dell – January 16, 2006
Dell CEO: Apple can’t just have one product and then say they’re the innovative leader of the world – February 22, 2005
Dismissive Dell CEO not impressed with Apple Mac mini, calls iPod a ‘one-product wonder’ and a ‘fad’ – January 17, 2005

19 Comments

  1. I can’t believe the media is crediting Garriques as the guy behind the RAZR. He barely had anything to do with it (other than running the design into the ground for about one year too long).

  2. twilightmoon,

    You’re so right about the Razr! It looks sleek, but using it is just as bad as any other cell phone I’ve ever used. The keypad looks good too, but it’s easy to hit the wrong buttons. The motorola bluetooth headset (customer service replaced it several times) I bought for it sent out a garbled voice, making it unusable. The Plantronics headset I got next works great, but the phone has a bad habit of dropping the connection at random times!

    The Razr is driving me to anxious anticipation of the iPhone’s arrival. I’ve never been one to wait in line to buy a specific item, especially at its debut, but if they drop the price to anywhere near what this rumor indicates, I’ll probably find myself camping out for one.

  3. No doubt the iPhone WILL sell at that price, but I can promise you it won’t debut at that price.

    There’s no REASON for Apple to sell at such a bargain basement price given the amount of pent up demand for the thing. If you could sell your house for 5 million dollars, would you sell it for 1 million just to sell it a little bit faster?

    No? I didn’t think so. The iPhone will sell for 499 and 599 when it comes out WITH a 2 year contract just as Steve Jobs said.

    You want it cheaper, you’re going to be waiting a few years.

  4. Size and weightwise the Razr is great, but I agree with you guys that the interface is crap.

    For a while I thought it was me having problems with my new phone, but I realize now that most functions make no sense.

    Example in point – somehow the speeddial #’s got messed up putting random contacts inplace of my frequent ones I had programmed. I found I couldn’t delete the speeddial, but could only reassign to another number. Took me 30 minutes to set everything right again.

  5. Dell is so smart!
    DO NOT hire the people who do the actual DESIGN & development work, hire the project manager… just to be sure all the paperwork is in order.

    Dell’s margins are so RAZR thin, how on earth can they afford this superficial expense?

    Way to go (down the tubes) Dell! Go Beige!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.