NASCAR.COM today announced that race fans will be able to download video highlights of the 2007 Daytona 500 from Apple’s iTunes Store. Video highlights of the race, viewable on a computer or iPod, will be available as a download from iTunes for $1.99 the day after the race.
The highlights will be produced by NASCAR.COM, a division of Turner Sports New Media, and will capture the action from green flag to checkered flag along with interviews from drivers following the action. The video download gives race fans the ability to relive the key action of The Great American Race, in addition to listening in on key radio communications between drivers and crew chiefs as they battle for this season’s most prestigious title.
“We’re thrilled to have the opportunity to provide NASCAR fans with this unique ability to take a piece of the Daytona 500 with them anywhere on their iPods,” said Dennis Quinn, executive vice president, business development, Turner Broadcasting System, Inc., in the press release. “It’s yet another way for NASCAR fans to follow their favorite drivers and relive all the excitement of America’s most famous race.”
“Over the past year iTunes has given sports fans the ability to download highlights from the country’s most popular sporting events,” said Eddy Cue, Apple’s vice president of iTunes in the press release. “We’re excited to provide Daytona 500 downloads to our customers and think NASCAR fans everywhere will jump at the chance to own video highlights of this year’s race.”
In its second year providing NASCAR highlights as a digital download, iTunes will be offering fans a NASCAR NEXTEL Cup Series Season Pass for $19.99 where highlights from each of this season’s 36 NASCAR NEXTEL Cup Series races will be automatically downloaded when they become available the day after each race.
The iTunes Store features the world’s largest catalog with over four million songs, 350 television shows and over 400 movies. The iTunes Store has sold over two billion songs, 50 million TV shows and over 1.3 million movies, making it the world’s most popular online music, TV and movie store.
NASCAR on Apple’s iTunes Store here.
