“The Vista marketing challenge saw an interesting new development today with the announcement that Microsoft has hired Jupiter Research analyst Michael Gartenberg as Enthusiast Evangelist. Gartenberg says in a blog post on his move that he will ‘find, engage and work with enthusiasts and other influencers and show them all the cool stuff that Microsoft is doing. In short, it’s our [department’s] job to act as the bridge between Microsoft and end users,'” Marshall Kirkpatrick reports for TechCrunch.
Kirkpatrick reports, “The experiment with Robert Scoble as Microsoft’s blogging point man must have worked well, as the company has now hired two very high profile commentators to carry out functions similar to what Scoble did. Bringing Jon Udell over from InfoWorld in December was the first of two notable coups.”
Kirkpatrick reports, “Gartenberg has served as the Jupiter Research vice president and research director for the Personal Technology & Access and Custom Research groups. He’s a highly respected analyst who was quoted extensively by press upon the release of Vista. ‘The challenge,’ Gartenberg said about Vista two weeks ago, ‘is that it’s the only product on the market that has to appeal to the CIOs of Fortune 500 companies and my mother all at the same time.’ Presumably Gartenberg’s mother is now more favorably inclined than she might have been before.”
Kirkpatrick wries, “It’s a perfect example of one of today’s leading questions: is the benefit of bringing a respected public figure onto the payroll greater than the potential loss of credibility that person risks?”
Full article here.
Leave it to Microsoft to copy Apple poorly once again. First you have to have products worth evangelizing before you hire evangelists, dummies. Why is everything Microsoft does assbackwards (besides to avoid legal actions)?
For his part, soul-seller Gartenberg explains:
Why Microsoft? There’s a revolution going on. A battle for the hearts and minds of consumers in terms of their digital lives. I firmly believe that Microsoft is the only company that will enable the seamless transition for users to move in and out of the different aspects of their lives. In short, no one else comes close to presenting a complete, unified and integrated view of the digital home of the 21st century.
Whether it’s work, school or home, Microsoft has the potential to change lives even more than they already have. Who else could deliver mission critical technology to the business world, create the best Smartphone operating system, build a successful platform for console games (and pioneer online and connected play) and take on the iPod. All at the same time.
Michael, are you sure you haven’t really been hired as a comedian?
Naturally, you might ask, “What sort of things did Gartenberg write before he sold his integrity?” Here’s an example from August 2003, which should be far enough back to make sure that Microsoft hadn’t yet come calling:
…Deploying Mac OS in areas that depend heavily on content creation makes good sense, but there are probably other places that could benefit as well. Most IT departments lament the lack of choice among desktop operating systems. The truth is that there are choices out there, and viable ones at that. IT departments that can overcome their traditional prejudices against Apple may well discover that there’s a new PowerBook or G5 in their future, and once they do, they may never go back to Windows.
Want to see what the future of personal computing looks like? Don’t wait for Microsoft to show you; go out and get yourself a copy of Apple’s latest operating system release, OS X Tiger. It’s that good.
Microsoft’s Ballmer warns on Vista, says revenue forecasts too aggressive; shares drop – February 15, 2007
Microsoft’s Gates tries FUD to keep people from switching to Apple’s secure Mac – February 12, 2007
Bill Gates unhinged with Apple envy; Microsoft on path to become high profile casualty – February 06, 2007
Bill Gates has lost his mind: calls Apple liars, copiers; slams Mac OS X security vs. Windows – February 02, 2007
Bill Gates lists Microsoft ‘innovations’ that Apple has offered Mac users for years – January 30, 2007
Gates bristles over Vista, Mac OS X comparisons – January 29, 2007
Microsoft CEO Ballmer laughs at Apple iPhone – January 17, 2007
Bill Gates confronted by glowing Apple logos as every single blogger at meeting uses Macs – December 15, 2006
Ballmer: ‘Zune halo effect’ will help Windows Vista – December 06, 2006
Windows Vista’s DRM is bad news – February 14, 2007
Mac OS X Tiger vs. Windows Vista: Mac’s migration a breeze, Vista’s migration a headache – February 12, 2007
Forbes: ‘Windows Vista utterly unimaginative, internally discordant and woefully out of tune’ – February 09, 2007
Computerworld: Windows expert dumps Windows, switches to Apple’s Mac OS X – February 08, 2007
Windows sufferer spends six hours trying to ‘upgrade’ to Vista, says: ‘I should’ve bought a Mac’ – February 07, 2007
Windows Vista woes push BBC News editor to regret never having ‘defected’ to Apple Mac – February 06, 2007
Digit: Don’t buy Vista; Microsoft may be driving millions to stick with XP or move to Apple Mac – February 05, 2007
TIME Magazine: Microsoft’s Windows Vista ‘an embarassment to the good name of American innovation’ – February 02, 2007
Microsoft’s Windows Vista: Five years for a chrome-plated turd – January 30, 2007
Digit: ‘Microsoft’s Windows Vista may be the best reason yet to buy an Apple Mac’ – January 29, 2007
Pioneer Press: Windows Vista shows ‘Apple is an innovation engine; Microsoft, not so much’ – January 29, 2007
Windows Vista disappoints, so get a Mac – January 29, 2007
Analyst: Microsoft’s Windows Vista could be an opportunity for Apple – January 26, 2007
CNET Reviews Windows Vista: Is that all? Clunky and not very intuitive vs. Mac OS X; warmed-over XP – January 24, 2007
Mossberg: Microsoft’s Windows Vista offers lesser imitations of Apple’s Mac OS X features – January 18, 2007
Windows Vista disappointment drives longtime ‘Microsoft apologist’ to Apple’s Mac OS X – January 17, 2007
InformationWeek Review: Apple’s Mac OS X shines in comparison with Microsoft’s Windows Vista – January 06, 2007
NY Times’ Pogue reviews Microsoft’s Windows Vista: ‘Looks, Locks, Lacks’ – December 14, 2006
15-year Windows vet tries Apple Mac: ‘My God! This is amazing!’ – December 04, 2006
Dave Winer: ‘Microsoft isn’t an innovator, and never was – they are always playing catch-up’ – December 01, 2006
Harvard Medical School CIO picks Mac OS X over Linux and Windows – November 30, 2006
Top Windows developer dumps Microsoft’s ‘pile of crap’ for Apple’s Mac OS X – September 12, 2006
$399 for Windows Vista Ultimate?! (Hint: Get a Mac) – August 29, 2006
Apple’s Mac OS X Leopard is 64-bit done right, unlike Microsoft’s Windows Vista kludge – August 14, 2006
Microsoft Windows Vista: If you can’t innovate… try to impersonate Apple’s Mac OS X – August 10, 2006
Analyst: Apple’s new Mac OS X Leopard sets new bar, leaves Microsoft’s Vista in the dust – August 08, 2006
Microsoft botches another copy job: Windows Vista Flip3D vs. Apple Mac OS X Exposé – June 26, 2006
Windows Vista rips-off Mac OS X at great hardware cost (and Apple gains in the end) – June 13, 2006
Computerworld: Microsoft Windows Vista a distant second-best to Apple Mac OS X – June 02, 2006