Microsoft caught off-guard, beaten badly by Apple’s iPhone innovations

“Just days prior to Apple’s iPhone unveiling this past January, Microsoft filed a new patent titled Transforming Media Device which describes a communications device which could be transformed into at least three different shapes with each representing a different feature set by physically modifying the device. The three possible shapes, the document reveals, include that of a phone, media player and a camera. This report briefly reviews this new patent along with two other related patents which clearly demonstrate just how off guard Microsoft really was – the day that Apple unveiled their revolutionary iPhone,” neo reports for MacNN.

“The bottom line is that prior to and shortly after Steve Jobs’ unveiling of Apple’s stunning iPhone, Microsoft had shown their cellphone hand through a series of current patents covering a tri-forming mechanically driven media device, a Data Buddy system/device and a thin smartphone. Microsoft’s detailed patents clearly go to demonstrate just how off-guard Microsoft was the day that Apple unveiled their iPhone’s many innovations and just how off-target Microsoft really was in respect to understanding what device innovation even means,” neo reports.

neo reports, “All that you have to do is compare Apple’s easy to use morphing capabilities of the iPhone which quickly allows the user to transition the iPhone UI into that of an iPod/music player, media web browser, calculator, camera and so on with a simple touch of a virtual button to that of Microsoft’s cumbersome Transforming Media Device which forces the user to physically transform the device manually. In contrast to the iPhone, Microsoft’s Transforming Media Device is mere Buffoonery.”

Full article here.

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78 Comments

  1. Brau,

    I wouldn’t say the XBox is a failure. Sony loses money on each PS sold too (of course they do become profitable as time goes on and manufacturing is recouped.). But the real money comes from licenses, royalties, and software.

    Which brings me to think about Apple, Inc. More and more they are proving to be a software company. I love their software, I hate being tied to such a limited scope of hardware, mainly referring to video cards here.

    I would like to put OSX on the gaming machine I built. I have more horsepower, hard drive space, RAM, video power, etc. than the high end Macs or Dells at half the cost. And I only used top name components that were on sale. Stuff for Macs never goes on sale. The old ATI 800XL with 256 is still $400. It’s been under $150 on the PC side for a while now.

    My Mac is a G5, so I can’t run windows on it for gaming. But I’ll be getting a MacPro soon to help with that. Still limited on the video card front.

    BTW, I did love the “Buffoonery” comment…funniest thing ever!

  2. Neo is back.

    Neo is writing opinions and being witty !

    I am glad the effects from that Macsimum security site they had hid at are wearing off.

    The brainwashing is wearing off.

    Neo is wriring, is telling us about the industry, is giving us views.

    Views, Opinions, Ideas, it’s all this business is about.

    Welcome back Neo.

    Good work.

    Good having you back.

  3. Neo is back.

    Neo is writing opinions and being witty !

    I am glad the effects from that Macsimum security site they had hid at are wearing off.

    The brainwashing is wearing off.

    Neo is wriring, is telling us about the industry, is giving us views.

    Views, Opinions, Ideas, it’s all this business is about.

    Welcome back Neo.

    Good work.

    Good having you back.

  4. Neo is back.

    Neo is writing opinions and being witty !

    I am glad the effects from that Macsimum security site they had hid at are wearing off.

    The brainwashing is wearing off.

    Neo is wriring, is telling us about the industry, is giving us views.

    Views, Opinions, Ideas, it’s all this business is about.

    Welcome back Neo.

    Good work.

    Good having you back.

  5. Jerry T: yep, I wish I could use off the shelf GPU cards in MacPro too. It really annoys me that we’re stuck with Apple’s own brand, they should be like Hard Disk and RAM where we can use any.

    “MDN Magic Word” is ‘maybe’ as in maybe Steve Jobs will change his mind and OSX will have driver support for all nVidia and ATi cards?

  6. That Meizu M8 / miniOne has a screen resolution of 720×480 pixels (same as regular DVD) which is higher than Apple iPhone. 🙁

    It also has a 3MP camera. 🙁

    Doesn’t have OSX though. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

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