Disney film sales via Apple’s iTunes Store rise sharply; over 1.3 million sold in first three months

“Downloads of Walt Disney films on the iTunes platform have risen sharply to more than 1.3m after only three months on sale, putting pressure on other Hollywood studios to join Apple’s digital service,” Matthew Garrahan reports for The Financial Times.

Garrahan reports, “The launch of Pirates of the Caribbean and Cars on iTunes helped push Disney download sales through the 1m barrier, with the total number of Disney downloads sold on iTunes doubling over the Christmas period.”

“Disney also put its TV programming on iTunes a year ago and has sold more than 20m downloads,” Garrahan reports.

Full article here.

MacDailyNews Take: Come on in Hollywoood, the water’s just fine!

Related articles:
Apple adds Paramount films to iTunes Store – January 09, 2007
Disney sells nearly 500,000 movies via Apple’s iTunes Store in less than two months – November 09, 2006
Fox movies, including ‘Star Wars’ franchise, coming soon to Apple’s iTunes Store? – November 08, 2006
Analyst: two major studios seen joining Apple’s iTunes Store – October 10, 2006
Report: Apple and Wal-Mart in discussions over iTunes Store alliance – September 29, 2006
Disney’s remarkable 1st week iTunes movies sales should have studios clambering aboard Apple train – September 20, 2006
Disney sells 125,000 movie downloads via Apple’s iTunes Store in first week – September 19, 2006
Apple debuts iTunes 7 – September 12, 2006

29 Comments

  1. Come on, studios! Look at all the money! The tempting piles of crisp, green money! Ooh, so inviting!

    All you have to give up is control. Let Apple handle everything. It’s not so bad, is it?

    What’s this? You’re feeling tentative? Afraid you’ll end up like the music labels, reliant on Apple for a greater and greater portion of their revenue, unable to pull out and with no leverage over Jobs and Co. to change terms? Afraid of surrending conrol of your product to one dominant retail player?

    Well, I can understand that. But, on the other hand, look at these bundles of $100 bills. They could be yours overnight! Here, let me wave them under your nose.

    Thaaaaat’s a good studio. Just sign here. In blood.

  2. This is hype to what is coming later this month…
    Keep in mind Apple’s own support site for iTunes and Vista state it is better to hold off until an updated iTunes in the upcoming weeks… This blurb is intentional by a mile, and laid out to start the buzz.

    What will be announced at the Special Event:

    – iTunes 8.0
    – HD movie downloads – or rentals!!!
    – AppleTV connects directly to iTunes movie store. Purchase or rent right from the living-room, the way it should be. Watch AppleTV sales go straight north.
    – 20th Century Fox onboard (Star Wars exclusive – HD of course – 720p…)
    – Music now all 256 bit! True CD quality sound. This should convert many CD is better hold-outs…

    Lastly, what to hold all this great content on – HD content on no less?
    – iPod HD: 40 GB or 100 GB models. 4″ (yes, larger than the iPhone) screen. Touch-screen of course. Wifi? Doubtful… probably not necessary or widely used.
    $299, $399 respectively.

  3. Great news for Apple and all, but I still can’t understand why anyone would pay $10 to watch a Disney movie on their iPod. I guess it will make more sense once AppleTV is available so its easy to watch them on TV as well, but still the quality isn’t that great.

  4. I don’t know how or why. Buying movies from iTunes is one of the most ridiculous things you could possibly do. Songs, some episodes of shows you missed, an iPod game or two I could see. But at this point I could never see myself purchasing an iTunes movie.

    Nevertheless I’m happy to see the empire doing well so bravo, Apple.

  5. Steven,

    I pray your a prophet…

    But I wouldn’t get your hopes up. I’d say you’re at least one year ahead of yourself with some of that… but Apple’s always 5 years ahead of anything, so…

    We shall see.

  6. @ R2

    I totally agree. Paying 10 bucks for a low-quality downloaded movie when I could pay 12 and get the DVD (bonus features included)… I’ll take the DVD.

    HOWEVER, that said, I’d love to be able to RENT videos from iTunes for 3 or 4 bucks. Pay 4 bucks, get a week to watch the video before it expires. That alone would get me to buy AppleTV.

    MW: house. I want to rent movies from my HOUSE!

  7. Wow, Steve’s right.

    “iTunes 7.0.2 may work with Windows Vista on many typical PCs. Apple recommends, however, that customers wait to upgrade Windows until after the next release of iTunes which will be available in the next few weeks.”

    How often is it that Apple updates iTunes between iPod releases, however? Also couldn’t it just be iTunes 7.0.3 with improved Vista compatibility among other fixes?

  8. Yes, I also hope some type of rental plans are in order. I’m not for the concept when it comes to music but there are only about five new films produced per year that I’m interested in owning.

    Though Apple was a stickler for the ownership of music, and rightfully so, I trust they’re smart enough to recognize the difference here.

  9. The higher than expected sales of Apple TV shows that consumers are eager to download movies and TV programs from the iTunes Store. The argument that the movie service will not be popular because the resolution is lower than DVDs and you don’t get bonus features is similar to the previous argument that music downloads would not be popular because the sound quality is not as high and you don’t get the CD case with liner notes. We know how that turned out.

    With music, Apple provided a more convenient way to get content. Combined with iPod to access the content anywhere, customers loved it.

    With video, Apple provided a more convenient way to get content. But this type of content is usually viewed on a TV, not a computer screen or iPod, so popularity was “somewhat” limited. However, with the release Apple TV, this content can now be show on a TV seamlessly, and customers will love it.

  10. Apple is selling what I want. End-user controlled content with the access, flexibility and portability that others are unwilling to deliver. iPod, AppleTV, iTunes Store.

    Cable companies and satellite TV companies are NOT selling what I want, and I don’t want to have anything to do with Microsoft.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.