Apple debuts iPod shuffle in five colors: blue, pink, green, and orange join original silver

Apple today announced that the world’s most wearable digital music player is now available in five brilliant colors: blue, pink, green, orange and the original silver. A hit with customers since its initial shipment three months ago, iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a minimalist aluminum design with a built-in clip, making it the most wearable iPod ever. Based on Apple’s “shuffle” feature, which lets music fans enjoy a continuous mix of their favorite songs anywhere they go, iPod shuffle contains 1GB of flash memory, holds up to 240 songs and is available in all five colors for just $79.

“iPod shuffle is the world’s most wearable digital music player,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing, in the press release. “Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each.”

iPod shuffle features up to 12 hours of battery life and lets users shuffle their songs to listen to them in a random order or simply flip a switch to listen to their songs in order, such as when listening to a new album.

Users connect iPod shuffle to their PC or Mac with the included dock, and iTunes’ innovative AutoFill feature automatically syncs the perfect number of songs from their music library. Seamless integration with iTunes 7 and the iTunes Store allows customers to choose from a selection of over four million songs from the world’s most popular digital music store.

The new iPod shuffle is available immediately worldwide through the Apple Store, Apple’s retail stores and Apple Authorized Resellers for US$79. iPod shuffle includes an iPod shuffle dock and earbuds.

iPod shuffle requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 7.0.2 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0.2 or later. Internet access is required and a broadband connection is recommended.

See Apple’s new iPod shuffles in full living color here.


  1. I don’t think Apple would release a touchscreen iPod before the iPhone launches. Those technologies should debut with the iPhone, with which they were revealed first. No doubt something as simple as new colors will make the shuffle even more popular.

  2. Whoop de freakin’ do! 4 new colors for those crappy no-screen Zune wannabe only-good-as-a-paperclip-substitute shuffle thingys?

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