Jim Cramer: AT&T to promote Apple iPhone with 18 months of free service

Jim Cramer said on TheStreet.com TV’s Wall St. Confidential video Wednesday that AT&T is one of the most interesting stories coming out of the tech period. In its call, the company made it very clear that it’s going to use Apple’s iPhone to get customers from Verizon Wireless by giving away its service for a year and a half to those customers who buy the phone.

Full article here.

MacRumors reports that in a recetn blog posting, Cramer stated, “Now, AT&T’s all about market share, and if you read between the lines, I think you see a strategy coming where the device’s $500 price point is preserved but the service contract is greatly reduced. I think that AT&T — and not Apple — is the key to this next leg, and CEO Stan Sigman can make it happen.”

Full article here.
If true, Apple’s and AT&T’s competitors are in for indescribable pain. grin

Related articles:
Does Apple’s iPhone face ‘Carrier Barrier?’ – January 24, 2007
Research in Motion downgraded due to Apple iPhone competition – January 23, 2007
AT&T to phase out Cingular name in rebranding move – January 12, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
eWeek: Apple iPhone fallout: ‘They must be crying in Nokia-ville and other telephony towns today’ – January 10, 2007
Jefferies downgrades Motorola on fears of market share loss to Apple iPhone – January 10, 2007
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007
Apple chooses Cingular as exclusive US carrier for iPhone – January 09, 2007


    And to those who said that it was a mistake for Apple to announce the iPhone 6 months early. I think the real reason is to stop millions of customers from signing new contracts. I know it stopped me.

  2. Stan Sigman may not be a great presenter — MWSF 2007 — but he seems to be a brilliant strategist. He gets it. The iPhone will be a powerful customer magnet and AT&T will wield this weapon to maximum effectiveness.

    I have to laugh at the idiotic comments made by Bill Gates about Apple not working well with partners. I guess Gates is so wedded to the MS/partner-X win/lose scenario that the Apple/AT&T win/win scenario looks wrong.

  3. I’m waiting for the Zune Phone (zPhone) that ought to come out in July. Microsoft gets it, and it just works. Partner, they know how to partner-up with mega compaines to “get er done.” They aren’t #1 for just any reason.

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