AP retracts: Holiday Mac sales not a ‘thorn in Apple’s side’

The Associated Press has published a “clarification” regarding Apple Mac sales:

The headline of a Jan. 22 Associated Press story about Apple Inc.’s computer sales may have overstated a trend with the phrase “thorn in Apple’s side.” While shipments of 1.6 million Macintosh computers in the fiscal first quarter disappointed some Wall Street analysts, Apple said these sales exceeded its own expectations. Computers still represent a major source of revenue for Apple, even as the company moves to broaden its offerings of other consumer electronics products, the story reported.

AP’s clarification is here.

[Thanks to MacDailyNews Reader “Jings” for the heads up.]

MacDailyNews Take: Good to see, even if the damage is rarely, if ever, completely undone with a retraction days later. Apple sold 3.216 million Macs in the last two calendar quarters of 2006 or nearly as many Macs as they sold in all of fiscal 2004 (3.290 million).

MacDailyNews Note: Apple’s recent earnings and unit sales information:

2004:
• Q1 (ended 12/27/03): revenue of $2.006 billion, net quarterly profit of $63 million, 829,000 Macs, 733,000 iPods
• Q2 (ended 03/27/04): revenue of $1.909 billion, net quarterly profit of $14 million, 749,000 Macs, 807,000 iPods
• Q3 (ended 06/26/04): revenue of $2.014 billion, net quarterly profit of $61 million, 876,000 Macs, 860,000 iPods
• Q4 (ended 09/25/04): revenue of $2.350 billion, net quarterly profit of $106 million, 836,000 Macs, 02.016 million iPods

2005:
• Q1 (ended 12/25/04): revenue of $3.49 billion, net quarterly profit of $295 million, 1.046 million Macs, 04.580 million iPods
• Q2 (ended 03/26/05): revenue of $3.24 billion, net quarterly profit of $290 million, 1.070 million Macs, 05.311 million iPods
• Q3 (ended 07/13/05): revenue of $3.52 billion, net quarterly profit of $320 million, 1.182 million Macs, 06.155 million iPods
• Q4 (ended 10/11/05): revenue of $3.68 billion, net quarterly profit of $430 million, 1.236 million Macs, 06.451 million iPods

2006:
• Q1 (ended 12/31/05): revenue of $5.75 billion, net quarterly profit of $565 million, 1.254 million Macs, 14.043 million iPods
• Q2 (ended 04/01/06): revenue of $4.36 billion, net quarterly profit of $410 million, 1.112 million Macs, 08.526 million iPods
• Q3 (ended 07/01/06): revenue of $4.37 billion, net quarterly profit of $472 million, 1.327 million Macs, 08.111 million iPods
• Q4 (ended 09/30/06): revenue of $4.84 billion, net quarterly profit of $546 million, 1.610 million Macs, 08.729 million iPods

2007:
• Q1 (ended 12/30/06): revenue of $7.10 billion, net quarterly profit of $1 billion, 1.606 million Macs, 21.066 million iPods

Related articles:
Analyst: Mac-related Apple special events coming; Mac unit sales results due to normal seasonality – January 18, 2007
Analyst: Apple’s holiday-quarter Mac sales were solid – January 18, 2007

35 Comments

  1. To “I hate..”

    Let me see if I got this right: Its like—

    “I hate apple.
    I hate oranges.
    I use peaches.
    Peaches are so much better.
    Peaches are so much better that I spend all day thinking about how much I hate apples and oranges.
    I am so happy with my peach that I just have to tell you how bad apples are. Don’t hate oranges, even if I do, just apples. See. cause. Apples are bad, OK? “

    ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
    N.

  2. Another interesting fact . . .

    Apple hasn’t really lost customers over the years. Microsoft has just gained customers instead. Back in the 80s when Apple ruled the PC industry, most people did not own PCs. It wasn’t until 1995 (with Windows 95) that more people started owning computers . . . because they were cheaper.

    PC companies are winning still because of their cheaper systems. The Mini is a great idea . . . but it should come bundled with a moniter, keyboard, and mouse for that cost. By itself, it should sell for <$400. But then again, Apple is charging $500 for a phone now! If they want to be the populist company Steve makes them out to be, he should make more affordable stuff. The iPod sold . . . because it was affordable. Yes the Mac Pro is well priced . . . but most people aren’t going to be buying a Mac Pro.

  3. I hate apple…,

    The reason that it has more than what YOU would use is because there is one version for users, OS X. No ulitmate, home, student, or any other versions of OS X. You get it all for the same price, $129. That just shows that OS X is better than Vista, you get more for less. And if those extra 30 million lines of code means that I don’t have to worry about malware, hackers, trjans, and everything else, then I’d be more than happy installing more lines of code that can do more and work properly.

    The iPhone will sell, everyone said the iPod was priced to high, and it sold well. I’m buying one, and I would be willing to bet that they sell fast and a lot.

  4. The point of “I hate..” seems to be the high prices of Apple poducts,(and by inference that ignorant people are willing to pay those prices). Apple is run by a lot of smart people, including those in marketing. If you can sell your product at a price that produces the revenues you want to capture, it doesn’t matter what anyone thinks. Luxury items such as Versace, Cartier, or Rolls Royce sell to, and price their goods for, a particular segment of the population. If these prices are perceived by its target market to be excessive, these businesses will cease to exist.

    It applies to Apple as well, at a far lower price point. Apple would also go out of business if its target market, as a whole, determined that its goods were overpriced, “I hate…” believes Apple is overpriced or at least does not possess the value to command those prices; the financial results for Apple the last few quarters say something different; they are the best in history. As a result, apparently a lot of us are operating under a dulusion. Value is ALWAYS a perceived notion; how could it ever be any different?

    Bottom line to all: if you feel Apple’s prices are too high take your business elsewhere. That’ll leave more for the rest of us.

  5. To I hate Apple…

    I run a small ISP in the UK and the servers there are Linux. They work well and don’t crash because they run a UNIX like OS but they are in no way user friendly. OK so you say you used to develop software for Macs. Well I am really surprised you are not a Mac Head as it’s usually only the people who have never properly experienced Macs that say they hate them. Do you code Java Apps for multiple platforms by any chance or are you one of the discruntled people who used Metroworks CodeWarrior only to find that the best way is to use Objective-C on Xcode so you can easily compile Universal Binares.

    Now there is where Apple are a cut above the rest. You can compile Cocoa apps that will run in PPC 32bit / PPC 64bit / Intel 32bit / Intel 64bit. All native code straight from the same binary. Try doing that on any other OS.

    How about this. Leopard will run 32bit and 64bit apps both natively side by side. Correct me if I am wrong but I don’t think any other OS can do this either.

    Macs ARE the best. I have thought so for over 13 years and I still do and I use OS X, Linux and Win XP on a daily basis for work. Only the Mac doesn’t get in my way.

  6. # of lines of code is debatable.

    “Microsoft claims that Windows is over 100 millions of lines of code”
    http://wesnerm.blogs.com/net_undocumented/2005/02/windows_reveale.html

    “Apple’s Mac OS X Server has approximately 2.5 million lines of code” (This is from early in the life of OS X)
    http://www.hilditch-architect.com/HTML/WhyMac.HTML

    Since the source for both operating systems isn’t public, we may never know for sure.

    Also, in languages like C that use something other than a newline to terminate a statement, lines of code for an identical code segment can vary depending on programmer style, i.e. you can write:

    if (a > 1) {b=2; c++;}

    or

    if (a > 1)
    {
    b=2;
    c++;
    }

    So hypothetically the # of lines can differ by a factor of 5 with no difference to actual code. (In fact, in this case, the code with MORE lines is likely to be more maintainable and stable, because it’s easier to read)

  7. Yo, Hater:

    “Back in the 80s when Apple ruled the PC industry…”

    Really? When was that again? If I remember correctly, their marketshare was never above about 30%. Is that “ruled,” or do you just like to create false perceptions?

    Hmm, I did a Google search for: Apple peak marketshare and came across the following:
    “to its peak in 1993. Back then, the company ranked No. 1 in the U.S. PC market, claiming over 13% of market share”

    http://www.thestreet.com/_yahoo/tech/kcswanson/10188087.html

    Sounds like you don’t know what you’re talking about here. Most of the rest of what you say is similarly bogus, but I don’t have the time. Go do the research yourself on the rest, lazy.

  8. I Hate Apple . . .

    You are a pathetic, nefarious, stinking (s)tool, a sad no-life pus filled scab on the backside of microsoft, it must have hurt your microscopic and diminutive mind to say you hate microsoft just to justify your puerile “i hate Apple” rant.

    On a more conciliating note Code monkey, why don’t you fess up on the Real Programmer code under your belt.

    … and now it’s time for a nice cup of tea and a chat with the Vicar about next weeks flower show at the village hall.

    More tea Vicar?

  9. “You can compile Cocoa apps that will run in PPC 32bit / PPC 64bit / Intel 32bit / Intel 64bit. All native code straight from the same binary. Try doing that on any other OS.”

    Try NEEDING to do that on any other OS.

    “Leopard will run 32bit and 64bit apps both natively side by side. Correct me if I am wrong but I don’t think any other OS can do this either.”

    Windows XP 64 bit edition has done this since April 2005 and Solaris since 1998. But don’t worry, Steve will invent that feature shortly, so you’ll see that capability on your Mac soon and will be able to tell the world how you got it first.

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