Hitwise: Apple ‘iPhone’ search volume already greater than ‘iPod’

“Since Steve Jobs’ announcement of the iPhone at Macworld two weeks ago, Internet users have been flocking online to find out more information. For the week ending 1/13/07, the share of searches for ‘iphone’ was greater than the weekly share of searches for ‘ipod’ at any time during 2006. The week ending 1/20/07 still showed a greater volume of searches for ‘iphone’ versus ‘ipod.’ This early surge in interest should indicate a rosy future for the iPhone when it becomes available in later in the year. Interestingly, the volume of searches for ‘ipod’ peaked during the last week of the year, rather than before Christmas as one would expect,” LeeAnn Prescott, Research Director for Hitwise, blogs.

Full article with chart here.

[Thanks to MacDailyNews Reader “Bizarro Ballmer” for the heads up.]

Related article:
Apple iPhone tops Amazon’s bestselling electronics list in Germany – January 13, 2007

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.