leads all computer hardware sites in visits

“Apple Computer Inc. in November 2006 continued to lead in the number of visits to computer hardware e-commerce sites, with 39.7 million visits, up 29% from 30.8 million in November 2005, according to Nielsen/NetRatings Inc.,” reports. reports, “Dell Inc. ranked second with 18 million visits, up 3% from 17.5 million in November 2005; followed by Hewlett Packard Co., 15.2 million, up 22% from 12.5 million; Sun Microsystems Inc., 3.8 million, up 46% from 2.6 million; Nintendo Co. Ltd., 3.5 million, up 218% from 1.1 million; IBM Corp., 2.1 million, down 36% from 3.3 million; Gateway Inc., 2 million, down 13% from 2.3 million; Sony Computer Entertainment, 1.7 million, down 15% from 2 million; Bose Corp., 1.7 million, down 6% from 1.8 million; and, 1.7 million, down 19% from 2.1 million.”

“Ranked by time per visit, Apple led with 1 hour, 8 minutes, 30 seconds; followed by Dell, 17 minutes, 4 seconds; IBM, 15 minutes, 18 seconds; Xbox, 14 minutes, 15 seconds; Alienware, 13 minutes, 50 seconds; Hewlett Packard, 11 minutes, 43 seconds; Lexmark, 10 minutes, 44 seconds; Creative Technology Ltd., 10 minutes, 42 seconds; Intel, 9 minutes, 23 seconds; and TiVo, 8 minutes, 39 seconds,” reports.

Full article here.

[Thanks to MacDailyNews Reader “Ryan” for the heads up.]


  1. Does this number include visits via iTunes to buy music. If so a comparison for hardware purchases would be unfair.

    There are also visits to Apple for updates, QT downloads, software purchases etc.

    Even so this is great news and Apple is going from strength to strength. When Apple get close to HP and Dell in sales it will really get interesting.

  2. i dont think its that hard to imagine spending an hour on, excluding itunes music store.
    You have all those Leopard OSX 10.5 preview demonstrations.
    All those “Get a Mac” ads.
    Just those alone will use up that time, let alone reading up about how it all works and finally sizing up the right machine for themselves.
    Also, not being funny, but I’m sure that some switchers need some help and thus go to the support pages to find out more.
    Afterall, for many people they’re new to macs, and want to research up first for the outlay.

  3. @DogGone
    “Does this number include visits via iTunes to buy music. If so a comparison for hardware purchases would be unfair.”

    If you actually read the first sentence is states that this is for “… computer hardware e-commerce sites … ” So, does that include iTS? No it doesn’t.

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