Following a successful trial last year, Tesco customers are now able to purchase Apple products from a dedicated “Apple zone” at a total of 12 stores throughout the UK, including Tesco Homeplus store in Chelmsford.
Introduced initially as a trial in Milton Keynes Kingston store, the popularity of Apple Macs and iPods being sold from a dedicated Apple zone inside a Tesco store has meant that the retailer has introduced further bespoke Apple zones.
The Apple zones will offer over 75 Apple products and related accessories in the lead up to Christmas – with everything from Apple Macs, iTunes cards, speakers and the full range of iPods on sale.
Trained Apple staff, and specially trained Tesco staff, will be on hand to help and advise customers who are able to interact with products and accessories in the dedicated Apple zones, which are within the existing electrical areas.
Matt Leeser, consumer electronics buyer for Tesco, said in the press release: “Customers have responded really well to our Kingston Apple Area. They have enjoyed the shopping experience and the support of trained staff on hand. Rolling out a further stores, Tesco is leading the way in this arena, offering a concept which allows customers to interact with the latest technology with fabulous service and all at great value of money. Partnering with key electronic brands such as Apple reflects our increasing presence and credibility in the electrical market.”
Examples of Apple products being sold at Tesco stores include:
• A full range of iPods including the iPod Nano 2GB Silver for £98.97
• iPod accessories including FM transmitters, iPod speakers, cases and power products
• Range of the latest Apple Macs, including the Mac Mini and the iMac.
This is an excellent example of how Apple’s iPod paved the way for increased exposure for Macintosh.
Tesco preps Apple ‘store-within-a-store’ retail zones for 300 locations – March 03, 2006
Tesco opens first Apple Macintosh ‘store-within-a-store’ – February 15, 2006
Tesco’s Apple iPod UK sales trial goes ‘very well,’ chain considers larger rollout including Macs – January 25, 2006
Tesco to start selling Apple iPods across the UK – May 20, 2005