Phil Schiller, Apple’s senior vice president for worldwide marketing, shows CBS News’ John Blackstone some of the many features of the iPhone:
MacDailyNews Note: It is quite interesting to see how Schiller – just like Jobs in other interviews – goes out of his way to avoid using the term “computer” when talking about iPhone, even though the iPhone is obviously a computer with the (patented) UI of the future (iPods will use it and so will Macs, to some extent, eventually). Perhaps Apple’s marketing research says to avoid the term “computer” or they have something up their sleeve to be revealed later? What do you think?
Related articles:
20 unanswered questions about Apple’s iPhone – January 11, 2007
Report: iPhone could be upgraded to 3G with software update if Apple wishes – January 11, 2007
Report: Rogers Communications to offer Apple iPhone in Canada – January 11, 2007
David Pogue: hands on preview of Apple’s iPhone, ‘gorgeous and so packed with possibilities’ – January 11, 2007
PC Magazine hands-on test of Apple iPhone: multi-touch UI ‘takes the breath away’ – January 11, 2007
Mossberg’s initial take on Apple iPhone: ‘radical and gorgeous’ with ‘brilliant new user interface’ – January 11, 2007
NewsWeek’s Levy interviews Apple CEO Steve Jobs about iPhone – January 11, 2007
Why Apple’s iPhone doesn’t do high-speed mobile phone networks (yet) – January 11, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
ZDNet: Hands on with Apple’s iPhone: ‘elegant, ravishing, simple, sleek; impeccable & intuitive UI’ – January 11, 2007
Apple iPhone FUD campaign begins – January 10, 2007
Nine ways Apple changed the face of consumer electronics yesterday – January 10, 2007
Analysts and investors applaud arrival of Apple iPhone – January 10, 2007
Top 10 things to love and top 10 things to hate about the Apple iPhone – January 10, 2007
How Apple kept the iPhone top secret for 30 months – January 10, 2007
Hands-on with Apple’s iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Is Apple building ‘The Device?’ [revisited] – January 09, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Cingular to use Synchronoss Technologies’ platform for Apple iPhone – January 09, 2007
iPhone photos from Apple’s Macworld Expo booth – January 09, 2007
Enderle: Apple’s iPhone is going to do very well – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007
FUD Alert: Analyst – I am pretty skeptical Apple’s iPhone can succeed – January 11, 2007
The Register’s Ray: Apple ‘iPhone’ will fail – December 26, 2006
Analyst: Apple iPhone economics aren’t that compelling – December 08, 2006
CNET editor Kanellos: ‘Apple iPhone will largely fail’ – December 07, 2006
Palm CEO laughs off Apple ‘iPhone’ threat – November 20, 2006
This YouTube video is the best “real-world” demo I’ve seen of the iPhone so far, and here’s my second impression of this thing: If Apple sold them for $300 and made a 3G version by June I’d sell my kids to buy more Apple stock. Of the Mac fan boys I’ve been one of the biggest skeptics of the up and coming xPhone, but even as it is, with some loose ends including the naming issues, Apple is going to sell a gazillion of these things. I have little doubt that the cool factor alone will have folks buying them just to use them as a PDA and music iPod. If Apple caves into the pressure to make a 3G version (and I hope they do), it will be a consumer electronics phenomenon equaled only by the iPod itself. I hope Apple can make enough of them to keep up with the orders.
It is going to be so cool when flash drives become bigger. BTW-I just thought of something, you know how people say not having a physical keyboard is a bad thing [not in my book tho]? Well, since its bluetooth, what’s going to stop someone from designing a mini-keyboard (or medium sized) that people can use when doing a lot of text messaging etc?
Or even better one of those things that shine a keyboard layout on the desk–no tactile feedback, but a full-size keyboard that can be used on any flat space.
Janko-got on up on you for your vision of the future — no screen required, just project on a wall with a very small (paperback sized) projector with dock for the iphone (the latest appleTV) that is ultra clear-now your computer is your tv and is your movie theatre. going to the movies will be something kids do for dates (and older people for reminiscing), we will be able to download any movie we want while still playing in the theatre and watch it from the comfort of our home, while eating chinese or what.
Also no more being confined to a TV schedule, we can download our favorite shows when we want and they will be just as fast as watching it over the air. Oh and get the urge for an old movie-every movie you want at your fingertips. Movie night will never be the same.
Oh and the appletv), can also be taken with you or car trips and vacation so that children will have movies to watch in the car or in the hotel room. Because the projection size can be easily changed, depending on the size of screen it detects.
Matteo: ” . . . the term computer conjurs up images of tech support, crashes (yes even macs) and difficulty.”
And thanks to the hubris of Microsoft, the majority of computer users also get images of dangerous spyware and viruses.
Palm better get there ass in gear if they want to stay in the game.
Retardation Researcher – “B, What’s it like to be a short-sighted fool?”
I don’t know. Tell me.
The iphone is a “computer” accessory. I can’t replace my “computers” with it. It needs a “computer”.
Dang, I wish I could get the email address for the CEO of Palm.
I’d love to send him this link!
eon,
Sorry, Palm is toast – IF – if Apple sticks with the direction they’re going.
Maybe the delays on the new cinema displays is that they will incorporate the one touch technology. Move Finder files into folders, pinch in/out, drag pictures around by touching the screen.
It would sort of put a damper on those cheaper screens.
Here’s one reason that Schiller avoids the term “computer”. Cisco’s trademark specifically refers to the iphone as computer hardware.
From a USPTO trademark search for “iphone”,
G & S: computer hardware and software for providing integrated telephone communication with computerized global information networks
The MDN take misses the point.
You don’t answer the question that is asked, you answer the question you want to answer. After showing the new phone, he wanted to then show the new iPod.
It’s kind of funny to read the debate of computer vs. phone. I mean, what does it really matter? However, I must confess, my laptop is a 10 gig hard drive running on a 500 MHz PowerPC G3. From a computing standpoint, this phone does just about everything my laptop does except handle CDs, and let me write documents. And I bet they could work that in there. Hmmm…. maybe my laptop should be demoted from the title of computer..
“Dang, I wish I could get the email address for the CEO of Palm. I’d love to send him this link!”
iDave: It’s probably ed.colligan@palm.com.
Or you could call him:
Ed Colligan
1 (408) 617-7000
Let us know what he says.
” . . . maybe my laptop should be demoted from the title of computer”
The horror! Will it ever end? First, Pluto loses planetary status and now this?
Anybody know the output capabilities of this thing? Will I be able to use it as a flash drive? Output movies to monitors or presentations to projectors?
I’m still trying to get my head around all the posibilities…
unfettered said
“But Al Gore has stature enough to take the helm, assuming he doesn’t have other plans.”
Are you CRAZY!! This guy is a psycho that would destroy Apple, he would turn it into some kind of political beast then start claiming “I invented the Mac” (in a southern voice). Then he would change the name from Apple, Inc. to Gore, Inc. just to protect real Apples from becoming endangered….
MDN word: ‘Love’ as in I love Al Gore as much as I love smelling fresh poop.
Call it a computer, phone, iPod, hand held web browser, personal email device, or possibly even GPS receiver. What it is doesn’t matter any more than its name. I want one regardless of what it is or what it’s called!
See that video of Phil Schiller demonstrating the iPhone?
That is what iPhone owners will end up demonstrating to interested strangers every day.
Al Gore as head of Apple is just about the worst idea I’ve ever heard. Additionally, you need to remember that he is despised by at least half of the population.
Apple wants to define the iPhone as a phone because next year nearly a billion people will go looking for a new phone and this is when they will discover it. If they branded it as a data assistant, games platform, personal computer, or even an iPod, few people would even consider it. The market stats Steve Jobs showed tell why they are calling it a phone very very clearly. Also, a phone is considered by most as a necessity today, unlike all the other personal electronics products that are considered luxuries, which plays a major part in our decision to buy.
Gee, then how about Mac-aficionado Rush Limbaugh as CEO of Apple, Inc.?
Roberto,
Re: iJob
I once knew a hooker with a glass eye who used to take that eye out and charge for eye jobs.
I’m pretty sure she got a patent on it.
Does Apple really need more patent wars?
Badly need your help. The most beautiful adventures are not those we go to seek.
I am from Uganda and learning to speak English, give please true I wrote the following sentence: “Discount travel resource for hotels, airline consolidators, and cruises.”
Thanks :o. Dionysus.