Report: first batch of 100,000 Apple TVs to ship this month

Apple Store“Industry sources indicated that Inventec Appliances will be the OEM manufacturer for the recently introduced Apple TV, with the first batch being shipped to Apple Computer later this month,” Daniel Shen and Esther Lam report for DigiTimes.

Shen and Lam report, “The Apple TV is a multimedia content hub that can connect to a TV and allows connections for up to five computers, via Wi-Fi, to stream content to the TV. The device has a 40GB hard disk and is priced at US$299.”

“The sources said Inventec will ship its first batch of 100,000 Apple TVs in late January,” Shen and Lam report.

Full article here.

Related articles:
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007


  1. Question: I know the Apple TV will play content at 720p but where does the 720p content come from? Isn’t video content off the iTunes 480p? Will the Apple TV upscale iTunes content like some DVD players do? I’ve looked pretty deeply into the available documentation and advertising but haven’t been able to find out yet.

    Any thoughts?

  2. Surely Apple is soon to release content in 720p – it is only logical. I seriously doubt the Apple TV would tout 720p if they only planned to upconvert content.

    However, having an ‘Apple TV’ for about 6 months now (an Intel MacMini hooked up to my entertainment center) i must confess that the 480p content from iTunes upconverts nicely on my 32″ LCD …. and i’m a video producer, and quick aware of digital video formats and delivery.

  3. I’m a little disappointed with this. I was at a friend’s house this past weekend and he had his Windows laptop wirelessly controlled by a separate wireless keyboard from the sofa – and it was displayed on his 50+inch plasma TV over his fireplace. The effect was truly stunning, and it was obviously able to show/play all content. The appleTV does less than that (since it can’t show the desktop or allow use of the computer from the couch). Too bad. Imagine PiP switching from your computer (including word processing, email, chat, etc.), to Front Row and your media, all from the couch.
    This time, Windows got there first. Apple needs a way to stream the video signal and desktop interface from your computer’s monitor to the appleTV. Not to mention telephone, house appliance functions, security cams, etc. (Couch Potato Heaven)

  4. Why the HELL didn’t they put Gbit ethernet in it? that would make it the ultimate base station for airport networks, as it is now (same with the new suck ass airport!) the ethernetports strangle the wlan traffic.
    Fucking lame Apple, really fucking lame!

    The solution is to buy a mac mini with Gbit when it gets 11n and use it as an airport base station.

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