“First there was iPod, now there’s iPhone. The next phase of Apple’s plan to reinvent itself as a consumer electronics company was unveiled Tuesday by Apple CEO Steve Jobs, and it received a warm reception from Wall Street,’ The Associated Press reports.
“The touch-screen-controlled device plays music, surfs the Internet and delivers voice mail and e-mail differently than any other cell phone,” AP reports.
AP reports, “iPhone, introduced by Jobs during his keynote speech at the annual Macworld Conference and Expo in San Francisco, was accompanied by Apple TV, a set-top box that streams video from computers to television. the company is even getting a name change — from Apple Computer Inc. to just Apple Inc. — to better reflect its transition to a full-scale consumer electronics manufacturer and retailer.”
AP reports, “Phil Schiller, Apple’s senior vice president for worldwide marketing, said Apple isn’t getting out of the computer business, despite the name change. It’s simply broadening its business. ‘We sell Macintoshes and will continue to do so and are very happy with that business,’ he said.”
Full article here.
Of course Apple Inc. isn’t getting out of the computer business. Mac market share and unit sales are growing and profitable – and, in fact, the iPhone itself is a Mac.
Related articles:
Hands-on with Apple’s iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Is Apple building ‘The Device?’ [revisited] – January 09, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Cingular to use Synchronoss Technologies’ platform for Apple iPhone – January 09, 2007
iPhone photos from Apple’s Macworld Expo booth – January 09, 2007
Enderle: Apple’s iPhone is going to do very well – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007
March will be a good month…
I would also posit that since they’re effectively redefining what a computer is and does, they’re getting even more into the computer business.
I wonder if I can network to my G5 with the iPhone, and edit DVCPRO-HD 720p content with it?
You know, to stay productive…
Yes, March WILL be a good month, but just wait until next week!!
AAPL posts its fiscal first quarter results on the 17th . . . and I expect astronomical numbers!
Finally a widescreen iPod, if only it could actually hold a few movies. Hopefully the iPod will move in this direction as well.
The worst thing about what Lord Jobs and Slave Schiller do is to be so sure that all of us are falling for their shill.
No, the worst thing is – they are right. We are the suckers, going to any lenght necessary to get our hands on greenbacks galore and hand it over to them.
They’ve just about drained the Mac market dry and are done with that. To say otherwise is simply designed to get what’s left as the company leaves the computer business behind.
Steve said so yesterday in the beginning of the Keynote – something like: “we’re done with the Mac”.
Now, it’s on to sucking up many billions from the world of groopies who rather have the new shiny toys than anything else on earth.
Steve IS a genius – even in cuffs, he’s a genius. I’m going to buy some AAPL.
he said that’s all we are going to talka bout today over the next couple months we will have some very cool stuff for hte mac. or something like that.
“we’re done with the mac” you interpreting that as literal for a stance by the company in general. are you a moron? Seriously that is got to be the most illogical thing i have ever heard. How about he was done talking about Mac for the keynote? The Mac computer is here to stay just look for much more integration between the entire product mix. He wanted the iPhone to shine yesterday and probably introduced the Tv because as you can imagine in the near future one will be able to enter a friends house sync their iPhone up to “apple” tv and bam start communicating and watching their content. This is the beginning of a very future thinking approach from Apple. I’m excited.
Baloney. The REAL story here is that Apple has totally changed the computing landscape with this iPhone.
Think about it. If you had told me a week ago that we would be able to run OS X on a handheld device with only 4 Gigs memory, I would have said, “You are crazy!”
This new handheld OS X opens the door for all kinds of devices we couldn’t even imagine a week ago—handheld computers, set-top devices, home appliance devices, audio/recording/hifi devices.
Apple will be able to extend it’s computing platform into places we never dreamed of a week ago.
The Mac OS will be able to move way beyond the desktop in ways MS can’t even dream about.
Now that Apple is no longer a “computer” company, does that open the door for them to license the operating system?
Macs will be needed to create the content to be consumed on the iPhone.
Peterson, take a pill.
Meanwhile, Dell is moving into the more profitable landscaping business.
The dumbest thing I read yesterday was Apple getting out of the computer business.
easily the dumbest thing I’ve read.
Investor, licensing the OS would break the “end-to-end” solution that makes Apple so successful. As soon as you have others tinkering with your perfectly-orchestrated experience, you become what the Windows world is famous for.
So, no. Apple will not license the OS.
@ doh!
Me too. This will be the end of things like FM transmitters for our cars, we’ll just stream to iCar stereos just like AppleTV.
Does this mean Apple is finally building the in-dash I’ve been asking them for since the first docking bay iPod?
I thought back then it would be neat to plug it directly in like a cassette tape. But shit, wirelessly streaming it works for me, too.
{salivates}
coolfactor,
I agree with the end-to-end part. But what if they had a say in the configurations that could hold MacOS X? I can see the down side being more problems in the variety of HW, but on the upside, a wider penetration of the OS.
We saw a LOT of Leopard yesterday. It is looking very cool. You know what I can’t wait for? A 30″ monitor with the same sensors and apps just barely hinted at by the “finger pinch” photo app–Steve slipped and called it the best photo app ever, then qualified it by saying “on a mobile device” Can you imagine Aperture working that way? FCP? Logic? VectorWorks? Adobe CS? How about a tablet that is a little larger than the phone? Sanyo-Epson released info the other day about a 1920 x 1080 lcd that is 7″ diag. Over 300 ppi. My heart rate is elevating just thinking about the possibilities.
That Schiller has to address this today is absurd. But, few people really “get” what is actually possible, and not just pedestrian.
I’m stoked
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
Apple won’t license the OS. It’s all about the OS, and how the OS gets to your fingers, eyes, ears, and brain. And dropping the “Computer” is the biggest hint.
I think what they really want is to get rid of the hardware all together.
-c
MW: ‘soon’ (but not soon enough)
” . . . but on the upside, a wider penetration of the OS”
Dolphins will walk upright down Main Street before Apple allows OS X onto something like an LG or Samsung phone.
You all have missed the big picture. This new device has something that will change the way everything in used. It’s the interface. All touch. This will make it’s way into all devices, all of them. From the Mac itself to the iPod to every electronic device made. Oh yea say good bye to your keyboard. This is big. Big Big BIG!
Mark this date.
Apple Computer – history!
Apple Toys Inc – the future!
Lap up all the “boom, it just works” you can for as long as it lasts but the Macintosh is headed for the museums of the world to be placed in the sections entitled: “how PCs changed the way we spend the day until we got bored because we couldn’t carry them in our pocket so Lord Jobs invented his version the cell phone with internet.”
Thought Process,
The movies it can hold will outlive it’s battery life. Sync more movies while you recharge. The 8GB should hold 6 or 7 movies if you rip them properly.
Now just give us a video iPod that is identical to the iPhone except for having a HDD instead of flash memory, and minus the cell phone capabilities and everyone will be happy.
Sorry to see you leave so zune.
” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />