More blood on Apple iTunes Store’s play button: Virgin shutters U.S. music service

“Virgin Digital has had enough of trying to convince U.S. music fans to sign onto its music subscription service and has announced it is ceasing U.S. operation. The company contacted subscribers telling them to claim a free MP3 player and three free months of the Napster To Go subscription service (a $44.85 value), as an incentive to switch,” Eliot Van Buskirk and Sean Michaels blog for Wired.

“It looked for a little while like [Virgin’s] bargain basement approach to both hardware and the service (which started out cheaper than the rest) would stand a chance against Apple, or at least against the rest of the PlaysForSure ecosystem. But it’s entirely possible that [Virgin Chief Richard Branson] is even more excited to get out of this market than he was to get in.

Full article here.

[Thanks to MacDailyNews Reader “coolfactor” for the heads up.]

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35 Comments

  1. Nick, I don’t believe it’s due to Microsoft abandoning PlaysForSure at all. The venture just never made any business sense. If there was something worth chasing, they would consider reinventing their subscription business rather than ditching it entirely.

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