Apple iTunes visits skyrocket 413% on Christmas Day

Hitwise today announced that the market share of visits to the iTunes website (visits to, not use of downloadable client application) was up 413 percent on Christmas Day 2006 (December 25, 2006) versus Christmas Day 2005 as new iPod owners flocked to the web to download iTunes. In addition, the market share of visits to the Apple Store showed an increase of 110 percent when comparing Christmas Day 2006 to 2005. The Apple Store was the fourth most visited website in the Hitwise Retail Index on Christmas Day 2006.

The market share of visits to, the site for downloading the music software for Microsoft’s MP3 player showed an increase of 1,030 percent on December 25, 2006 versus the previous Monday (December 18, 2006). However, this strong initial performance was overshadowed by the iPod, as the market share of visits to the iTunes website increased by 1,222 percent in the same period, and outnumbered visits to by 30 to 1.

“For the third holiday season in a row, the iPod has been the must-have Christmas gift,” said Bill Tancer, general manager of global research at Hitwise, in the press release. “Competitive offerings have not yet succeeded in capturing the attention of music listeners, and the surge in visits to the Apple Store shows that iPod owners are also engaged in filling and accessorizing their new devices.”

The average daily increase in visits to the Hitwise Retail Index for the 2006 online holiday shopping season (Thanksgiving Day through the Thursday before Christmas) versus the same period in 2005 was 5.9 percent. The days with the largest individual increases over the same day in 2005 were Cyber Monday and Thanksgiving Day. Visits to the Retail 100 Index were up 13.2 percent on Monday, November 27, 2006 versus Monday, November 28, 2005 and up 11.8 percent on Thursday, November 23, 2006 versus Thursday November 24, 2005.

Top US Search Terms Driving Traffic to Shopping & Classifieds Category
For the one-week period ending December 23, 2006
(Brand – Product)
• ebay – nintendo ds
• walmart – ipod
• craigslist – nintendo wii
• best buy – wii
• target – heelys
• circuit city – nintendo ds lite
• – ugg boots
• amazon – uggs
• sears – psp
• – ipods

Source: Hitwise

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users.


  1. ” Me and Fred”

    Our family recieved all 3 models of the iPod for xmas, none of them came with a cd, and none was needed to set up, we down loaded from our existing music libary in iTunes, and when we tried to go online to “iTune store” to buy some new stuff, could’nt get on because of all the traffic.

    If anything, I think the numbers would be skewed on the low side, as many people probaly gave up , and tried the next day!!

    just my thoughts

  2. My son-in-law got his first iPod for Christmas. It took me (years ago) a little while to get used to the wheel, he cried for help after an even longer time. He noticed the “buttons” but thought the “wheel” was mere decoration. You know, like on a Zune. As far as he is concerned, Georgy Porgy is quite wrong about how “intuitive” the click-wheel is. Not that he doesn’t just love his new toy … he does, he does! It just took a minute or two of tutorials to get him squared away. And both his son and I have had them for over (well over, for me) a year.

    DLMeyer – the Voice of G.L.Horton’s Stage Page

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.