Apple’s iTunes Store sells 90% of paid video downloads

“First, some good news for the developing video-download market: about 1.2 million U.S. households purchased at least one video download from an online store in the third quarter, the NPD Group said Tuesday,” Louis Hau reports for Forbes.

Hau reports, “Now the bad news: about five times that many households downloaded a video from a free file-sharing network. And most of that was porn. Among the free video downloads from file-sharing networks recorded in the third quarter, nearly 60% was adult-film content, 20% was TV show content and 5% was mainstream movie content, NPD said.”

“Whether free or paid, movies still make up a very small portion of overall video downloads,” Hau reports. “Of paid downloads, 62% was TV content, 24% was music video content and 6% was mainstream movie content. Where were consumers buying these downloads? About 90% percent came from Apple Computer’s iTunes store, with 5% coming from movie-subscription site Vongo, 3% from movie download service Movielink and less than 1% from movie download service CinemaNow.”

Full article here.

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  1. And despite this, Hollywood is hysterical about illegal video downloads. If somebody should worry about this, it’s the pr0n industry. But then again, most of those who download porn wouldn’t *buy* it anyway.

    And then, there’s the Zune.

  2. I disagree. If Apple’s smart, it will continue to be a liaison between content providers and customers. No advertising. Treat customers with respect and they’ll come back. Except, of course, those who are used to getting kicked in the teeth by M$.

  3. The porn industry is doing something right if they have this much illegal downloading and is as wildly profitable as they are. Heck if I remember correctly porn brings in more money than either music or film. If Apple wants to make a real killing then they need the pornos. Hellz Yeah! LOL

  4. whats there to disagree – you have millions of buying hits unlike other free sites such as you tube etc – why shouldn’t the advertisers wnat to go after these users -legit aying buyers – lets move on.

    “might” as in they SHOULD do it!

  5. If Zune wants to be the Anti-iPod, and it wants to sell 1 mil by Jul ’07, then this is what it must do — nix the alternative/grunge crowd and sell through adult bookstores w/ starter/teaser porn… The “Adult” Zune Marketplace would be “the” place to get the latest, greatest and freakiest porn… And Zune needs a vibrate mode while squirting…

    MW = received, as in MS just received its ticket to success

  6. As soon as you start placing advertising you lose some control. Design control, some adverts are just awful on purpose to grab attention; content control, eventually big advertisers start making other ‘requests’.

    And of course Apple does place advertising all over iTunes, for the content that Apple sells. For them it’s cheaper than placing advertising elsewhere.

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