“First, some good news for the developing video-download market: about 1.2 million U.S. households purchased at least one video download from an online store in the third quarter, the NPD Group said Tuesday,” Louis Hau reports for Forbes.
Hau reports, “Now the bad news: about five times that many households downloaded a video from a free file-sharing network. And most of that was porn. Among the free video downloads from file-sharing networks recorded in the third quarter, nearly 60% was adult-film content, 20% was TV show content and 5% was mainstream movie content, NPD said.”
“Whether free or paid, movies still make up a very small portion of overall video downloads,” Hau reports. “Of paid downloads, 62% was TV content, 24% was music video content and 6% was mainstream movie content. Where were consumers buying these downloads? About 90% percent came from Apple Computer’s iTunes store, with 5% coming from movie-subscription site Vongo, 3% from movie download service Movielink and less than 1% from movie download service CinemaNow.”
Full article here.
Related articles:
comScore: Apple iTunes sales are surging; revenue grew 84% during first 3 quarters of 2006 – December 14, 2006
Piper Jaffray: Apple iTunes Store sales show strong year-over-year growth – December 13, 2006
Disney sells nearly 500,000 movies via Apple’s iTunes Store in less than two months – November 09, 2006
Fox movies, including ‘Star Wars’ franchise, coming soon to Apple’s iTunes Store? – November 08, 2006
Apple iTunes has the power to save TV shows, drive new viewers, even change production methods – October 31, 2006
Who would have thought that a computer company would change the face of TV? – November 11, 2005
Apple’s iTunes Music Store sells over one million videos in under 20 days – October 31, 2005
Can Apple’s iTunes Store resurrect old time TV? – October 30, 2005
Has Apple’s Steve Jobs saved network television or simply helped hasten its death? – October 27, 2005
BusinessWeek: Apple iPod+iTunes video marks new era for digital media – October 27, 2005
TV Critic: Apple iPod video strikingly bright, crisp, very fluid; TV will have to reorient itself – October 27, 2005
CBS News: New iPod shows ‘Apple will continue to dominate portable digital media player market’ – October 21, 2005
Apple’s video-capable iPod and iTunes are first vital link in new distribution paradigm – October 21, 2005
The Motley Fool: ‘Apple’s new video-enabled iPod is about to save the televised content industry’ – October 20, 2005
Apple’s $1.99 iTunes TV show downloads may be ‘the savior of good television’ – October 17, 2005
Apple opens Pandora’s box for the media business, could have profound long-term consequences – October 17, 2005
Apple has the potential to change not just the audio industry, but the whole entertainment industry – October 17, 2005
Forrester Research: Apple transformed music distribution, now it is doing the same for video – October 14, 2005
Apple video iPod+iTunes could create mass audience for video on the go, despite studios’ misgivings – October 13, 2005
Analyst: Apple has just produced ‘the tipping point’ for entertainment content – October 13, 2005
Apple’s video play likely to unsettle movie, TV, advertising and retail markets for years to come – October 12, 2005
Apple unveils new 5th generation iPod, now plays music, photos, and video – October 12, 2005
And despite this, Hollywood is hysterical about illegal video downloads. If somebody should worry about this, it’s the pr0n industry. But then again, most of those who download porn wouldn’t *buy* it anyway.
And then, there’s the Zune.
“Most of that was for porn?”
Oh well…
THE INTERNET IS FOR PORN!
http://video.google.com/videoplay?docid=7997646050642417046&q=warcraft&hl=en
The porn industry should be asking for money from every zune sold.
And amazon.com? Wherefore art thou?
MW: help, as in amazon needs some?
Apple is doomed. Run for the hills!
Apple should start taking ads on itunes.com!!!!
“party” as in where is the party tonite?
Come on, Steve-O! Give us porn on iTunes!!!
I disagree. If Apple’s smart, it will continue to be a liaison between content providers and customers. No advertising. Treat customers with respect and they’ll come back. Except, of course, those who are used to getting kicked in the teeth by M$.
Yeah, who the hell would pay for crappy downloads when you can get HDcontent for free?
Emil, I would. Stealing isn’t my thing.
The porn industry is doing something right if they have this much illegal downloading and is as wildly profitable as they are. Heck if I remember correctly porn brings in more money than either music or film. If Apple wants to make a real killing then they need the pornos. Hellz Yeah! LOL
whats there to disagree – you have millions of buying hits unlike other free sites such as you tube etc – why shouldn’t the advertisers wnat to go after these users -legit aying buyers – lets move on.
“might” as in they SHOULD do it!
If Zune wants to be the Anti-iPod, and it wants to sell 1 mil by Jul ’07, then this is what it must do — nix the alternative/grunge crowd and sell through adult bookstores w/ starter/teaser porn… The “Adult” Zune Marketplace would be “the” place to get the latest, greatest and freakiest porn… And Zune needs a vibrate mode while squirting…
MW = received, as in MS just received its ticket to success
Spread your legs and embrace….iPorn
As soon as you start placing advertising you lose some control. Design control, some adverts are just awful on purpose to grab attention; content control, eventually big advertisers start making other ‘requests’.
And of course Apple does place advertising all over iTunes, for the content that Apple sells. For them it’s cheaper than placing advertising elsewhere.
“The porn industry is doing something right if they have this much illegal downloading…”
I believe it’s called “offering an addictive product.” No doubt drug dealers have very little problem finding enough demand also.
porn sucks. I’m cool enough to avoid porn. BUSTER!!!
i live to learn but i ain’t gonna be a addict anymore…wale a goodbye to making us sore humans a brandishing human losers…u sucdking pron industry….
u tok bad about sex it aint worth it when people are realing from damages to their sanity AND THEIR FAMILY.
looks do deceive, think twice before commiting….porn isn’t an exception
I am wit u
Pr0n is a kick in the teeth and respecter of none.
“The porn industry should be asking for money from every zune sold.”
Only the gay porn industry.
(keyword “making” as in… I won’t go there..)
Pr0n is as addictive as any illegal substance out there and just as destructive. No matter how much money it makes, there’s a reason why companies such as Apple have steered clear. Once you go Mac, you don’t go back, right? Unfortunately that’s true with pr0n as well. Once you climb down into that gutter, there’s no rescuing your image, your morals, or your audience.