Apple’s consumer electronics strategy key: Mac OS X

“Apple Computer plans to leverage one of its most vital assets as it accelerates its assault on the consumer electronics markets,” AppleInsider reports.

“People familiar with the strategy tell AppleInsider that the Cupertino, Calif.-based company has been developing an operating system based on the core technologies of Mac OS X for use with embedded devices,” AppleInsider reports.

AppleInsider reports., “Apple intends to integrate the software on a couple of devices beginning early next year, those people say, while more comprehensive plans call for it to form the bedrock of a jaw-dropping device not due to hit the market until the following year.”

Full article here.

Related articles:
Apple surveying market for next-gen Internet handheld device? – October 03, 2006
Apple files US patent application for ‘Multi-functional hand-held device’ – September 07, 2006
Rumor: Intel and Apple working on ‘intelligent device’ – August 22, 2006


  1. Huh, the much maligned posted an article about Mac OS D (for device) about a week ago. Maybe they are actually right on this one?!?!? Wonders never cease!

    Also, I agree with Cpt. Obvious above, but I would also add in that Dashboard will also play a big part. How do you think Apple came up with the “alphabet letter overlay” when scrolling in iPhoto or on a new iPod?

  2. One of the reasons the Mac has had such a hard time in the Enterprise Market is the lack of an Embedded version of the OS. MS has a version of Windows, complete with SDK, that allows OEMs to develop software for their high $ equipment and play well with the Windows OS and API set. This OS runs from CAM to ATM’s to Medical Devices to e-Voting Machines, Avionics and Telematics, the fast growing area of smart devices in cars.

    As the largest installed UNIX based OS, Apple needs to get on the ball and get in the game. This is not only important to enterprise- it is important in key consumer markets as well.

  3. I’m really glad to hear that Apple is finally moving into the direction. Even the old Amiga computer platform (remember it?) dipped their fingers into the embedded device market around five years ago. The Amiga had a Unix kernel also, so it makes sense that a version of the Mac OS that also has a Unix Kernel would do something like this also. The fact that we can now have something in our cell phones and PDAs that will work flawlessly with our Macintosh computers is very good news indeed. Keep up the good work Apple!

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