Apple’s consumer electronics strategy key: Mac OS X

“Apple Computer plans to leverage one of its most vital assets as it accelerates its assault on the consumer electronics markets,” AppleInsider reports.

“People familiar with the strategy tell AppleInsider that the Cupertino, Calif.-based company has been developing an operating system based on the core technologies of Mac OS X for use with embedded devices,” AppleInsider reports.

AppleInsider reports., “Apple intends to integrate the software on a couple of devices beginning early next year, those people say, while more comprehensive plans call for it to form the bedrock of a jaw-dropping device not due to hit the market until the following year.”

Full article here.

Related articles:
Apple surveying market for next-gen Internet handheld device? – October 03, 2006
Apple files US patent application for ‘Multi-functional hand-held device’ – September 07, 2006
Rumor: Intel and Apple working on ‘intelligent device’ – August 22, 2006


  1. I can tell you that the “jaw dropper” isn’t going to be a cell phone. I’m thinking a computer pad or the most awesome PDA ever invented by mankind. In any case, I’m going to start socking away some $$$ for whatever it is.

  2. IF, ony IF, this is deliberate leaking by Apple of ‘jaw dropping’ future products in 2008 it is learning from Microsoft, who are the past masters of leaking vaporware… But of course, we have complete confidence that there is EVERY liklihood Apple are going to have several jaw dropping products in 2007 and 2008.

    Mmmm, and I can smell the Zunie brownness emanating from Redmond…

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