The marketing strategy behind an Apple ‘iPhone’ announcement on Monday

“Gizmodo has a three sentence story claiming the iPhone will be announced on Monday, December 18. I can’t claim to have any information on the topic, but I can perhaps shed some light on why Apple might do this (if they do),” Carl Howe writes for Blackfriars’ Marketing.

Howe writes, “…This year, MacWorld and CES are the same week, doubling the normal number of tech stories. And while the week before Christmas is a busy time, there actually aren’t that many tech stories cluttering up the airwaves. The result: doing an announcement the week before Christmas might actually generate more press coverage than an announcement at MacWorld.”

Howe writes, “One more thing: you can bet that Steve Jobs wouldn’t announce iPhone this week if that were the centerpiece of his MacWorld keynote. If iPhone were announced next week, that implies that he has bigger and better things to show at MacWorld.”

Full article here.

MacDailyNews Note: For the record, Gizmodo did not state “Monday, December 18” or even mention “Apple.” Brian Lam’s Gizmodo report states in full, including the headline, “Gizmodo Knows: iPhone Will Be Announced On Monday I guarantee it. It isn’t what I expected at all. And I’ve already said too much.”

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32 Comments

  1. “Because the phone will sell way above the price range of current iPods. “

    It may start at around $200 with service, but if after a year it’s more then $49.95 with service, it’s probably a looser. It’ll extend the bottom end, below the Shuffle, not the top, and kill the market for nanos completely. That’s probably what’s giving Apple so much heartache.

    So while Apple can probably see that the writing’s on the wall for the low end flash players, To release before Christmas, with no product to sell would deny Apple it’s last good iPod Christmas.

  2. “So we should stop talking about iPhone and find another name for the Apple mobile, maybe iCall or iChat Mobile?”

    How about the iVapor

    or the iWish (Wireless Internet Surfing Handset)

    or the iKnowTheyllReleaseOneSomeday.

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