MacHeist raises $50,000 for charity in just 3 days, $100,000 goal in sight

In just over three days, MacHeist has raised $50,000 for eight high-profile international charities.

Touting this week as “The Week of the Independent Mac Developer,” MacHeist began selling a software bundle of some of the hottest apps for OS X on Monday in the hopes of increasing the profile of the Mac shareware development community as well as raising $100,000 for charity before the holiday season.

Now, only halfway through the week, MacHeist is on pace to meet its fundraising goal.

“We’re absolutely thrilled we’ve helped raise this much for charity. An opportunity like this is extremely rare, and we’re glad MacHeist gave us an opportunity to take part in such a great cause,” said Mac developer Dan Counsell, whose website creation application RapidWeaver is packaged in the bundle.

The bundle retails for $49 USD and includes such award-winning applications as Delicious Library and FotoMagico.

Because the $50,000 charity plateau was reached, all customers will now receive the popular RSS aggregator application NewsFire as part of the bundle. If $100,000 is raised before the end of the week, the award-winning text editor TextMate will be distributed to all customers.

MacHeist is donating 25% of each sale to one of eight participating charities, including United Way International, Direct Relief International, AIDS Research Alliance,, The Nature Conservancy, The World Wildlife Fund, The Hunger Project, and Save the Children.

The sale ends at 11:59 p.m. EST on Dec. 17.

Related article:
MacHeist kicks off “The Week of the Independent Mac Developer” with Mac OS X apps bundle sale – December 11, 2006


  1. MacHeist is a great idea.

    I’d been thinking about buying Delicious Library and DEVONthink and sure enough here they both were in the MacHeist bundle for $50. A no-brainer, especially considering that each go for $40! The fact that there are some other potentially useful applications tossed in for good measure, like RapidWeaver ($40), sweetens the deal further.

    Good for the charities they’re supporting, like the Nature Conservancy.
    Good for the developers to broaden their user bases.
    Good for the users.
    It’s a win-win-win!

  2. Oh relax they are donating 25% to charity. that’s more then most companies or entities ar this time of year. =) good for them…i bought the bundle to show my support and get some goodies.

  3. I’ve only seen this point made in one comment following all the controversy so far… and I think it deserves repeating because all the complainers don’t seem to get it.

    Whether the developers made a good decision notwithstanding…

    This kind of deal is NOT that bad for the developers because the organizers of MacHeist assumed all the risk UP-FRONT. That’s why they deserve more of the profit should it go well.

    Kind of like making movies. Studios pony up the cash, and also make the lion’s share of the profit. It’s called investing.

    I think if the MacHeist people do this again, they might want to consider adding a % for developers if the revenue surpasses a certain mark, to shut everyone up.

  4. IMD: the developers of those apps weren’t forced to participate in MacHeist. they did so of their own free will, aware of MacHeist’s goals.

    did you know that the creators of FotoMagico make a webcam app? i didn’t before MacHeist, and they might make a sale of iVeZeen to me. Devon Technologies makes four other apps i wasn’t aware of before. if i was in the market for a notes program and i really liked DEVONthink, i’d weigh more consideration toward DEVONnote than its competitors.

    Delicious Library 2 is in the works, and it will be a paid upgrade. the dev will get many more paid upgrades to his software thanks to MacHeist. same could be said for some of the other applications.

    and while i have most of the applications in the bundle or an equivalent, the same can’t me said for my Mac-using friends who could really benefit from a deal like this.

  5. Logic,

    Tell me what risks the organizers took. Look at the deal closely. The organizers took no risk at all.

    Asking for money for charity at Christmas is no risk.

    Asking for money from Mac fans for charity and to help independent Mac developers at Christmas is an easy sell.

    Asking for money from Mac fans for charity and to help independent Mac developers and throwing in some very good apps at a deeply discounted price at Christmas is a sure thing.

    Doing all of this for charity and to help independent Mac developers and making up to a 70% profit on the deal is just criminal.

  6. Big Al,

    As I understand the deal (and nobody knows all the details besides the devs and MacHeist), MacHeist put up the money to pay the devs up front for the right to sell this one week.

    Then, they invested time AND money to build a website. None of that is free.

    Where we probably disagree the most is assuming all of this was an easy sell or sure thing or even easy to do. As we know from Apple, execution matters a lot, and that is why I think the MacHeist organizers deserve every penny they get.

    If they executed poorly, it’s very possible that they wouldn’t have even sold enough to cover their expenses, in which case, MacHeist would lose and the devs definitely would have come out ahead.

    Truth is, MacHeist added value to the devs because they had marketing know-how. Having a product alone is not enough. I’m not saying the devs aren’t smart enough to figure out how to sell their products, but maybe they didn’t want to invest their energy that way. So they turned to MacHeist.

    I think it’s outrageous to call the organizers brilliant marketing plan “criminal”.

  7. 25% to charity, 5% to developers and 70% to MacHeist if the $100,000 for charity goal is reached.

    MacHeist indeed!

    We have no problem calling the IRRA a bunch of crooks when they keep 70% of a iTS purchase. We know the artists the IRRA rips off signed up willingly as well. At least the IRRA doesn’t pretend the sale is a charity event just before Christmas.

  8. Logic,

    How about the developers who turned the deal down? They know the details. darlingfireball’s calculations were based on intimate knowledge of the deal.

    These guy’s are going to make a tidy sum in the name of Charity and helping the Independent Mac developers.

    It’s hiding behind the charity thing that makes this whole thing stink like hell.

  9. I thought it was pretty clear what the benefit is to the software developers.

    This promotion dramatically increases the userbase of their products. When the next paid upgrade is released, there are that many more potential upgrade sales.

  10. BrianD-

    EXACTLY! I believe the upgrades are the golden egg for the contributing developers. I’ve made paid upgrades from other bundled packages in the past (like Aladdin’s Big Mix.)

    The charity angle is a “whatever” for me.

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