Apple iPod, Nintendo Wii dominate holiday electronics web searches

“Searches for Nintendo’s Wii outnumbered those for Sony’s PlayStation 3 as the holidays approach, according to figures released this week,” K.C. Jones reports for InformationWeek.

Jones reports, “In fact, Hitwise reported more than three times as many searches for the most searched-for gaming console, the Wii, than for PlayStation 3 during the week ending Dec. 9. The console ranked first among electronics search terms for ‘Nintendo Wii’ and third for searches with just the word ‘Wii,’ according to Hitwise.”

“‘Despite scant availability, Nintendo Wii is the more sought-after game system with Internet searchers,’ Hitwise announced Tuesday,” Jones reports.

Jones reports, “iPods took four of the top 10 spots with the terms, ‘iPod,’ ‘iPods,’ ‘iPod Nano,’ and ‘iPod shuffle.’ ‘PSP’ and ‘PlayStation 3″‘ ranked seventh and eighth, while the xBox 360 rounded out the top 10 electronics searches, ranking ninth, according to Hitwise.”

Full article here.

Top US Search Terms Driving Traffic to Shopping and Classifieds Category (Electronics)
for One-Week Period Ending December 9, 2006:

1. nintendo wii
2. iPod
3. wii
4. nintendo ds
5. iPods
6. iPod nano
7. psp
8. playstation 3
9. xbox 360
10. iPod shuffle

Source: Hitwise

[Thanks to MacDailyNews Reader “stoo” for the heads up.]

Related articles:
CNBC: Apple to sell 17 million iPods in US alone in holiday quarter – December 13, 2006
The Channel Checkers: 81% recommend Apple iPod – November 30, 2006
Apple shares rise to record as Mac, iPod sales surge – November 28, 2006
Analyst sees strong sales of Apple iPods over three-day kick-off to holiday shopping season – November 26, 2006
iPod shuffle sales could propel Apple iPod unit sales to record levels – November 22, 2006
Apple’s 2G iPod shuffle sees extremely high demand, 6 to 8 million units could be sold this quarter – November 19, 2006
Analyst estimates Apple will sell 14-15 million iPods in holiday quarter; says estimate could be low – November 16, 2006
Retailer survey forecasts Apple’s iPod nano as best-selling Item for Christmas 2006 – November 11, 2006

In one week, Nintendo Wii outsells year’s worth of Microsoft Xbox 360 units in Japan – December 12, 2006
Nintendo Wii a must-have on every gadget lover’s Christmas list – December 12, 2006
Nintendo beefs up Wiimote’s strap after controllers go flying – December 08, 2006
Ars Technica review: Nintendo Wii – November 28, 2006
Nintendo sells over 600,000 Wii consoles at launch – November 20, 2006
PC Magazine Editor’s Choice: Nintendo Wii is ‘fun, engaging, wildly innovative’ – November 14, 2006
5 must-have Nintendo Wii launch games – October 09, 2006
Nintendo’s Wii on Toys ‘R’ Us hot holiday list – September 26, 2006
Nintendo to launch Wii in Japan on December 2nd, priced around US$200 – September 14, 2006
IBM ships first microchips for Nintendo Wii – September 10, 2006
Can Nintendo’s Wii end up number one in market share? – July 18, 2006
Nintendo Wii wins E3 ‘Best of Show’ award – June 01, 2006
Nintendo’s Wii steals show at Electronic Entertainment Expo – May 12, 2006


  1. Probably because most people know there’s no PS3s to be had. No shortage of iPods around here. Nice that Apple makes things available when they say, for the most part. Nintendo, on the other hand, has “4 million units to distribute before the first of the year.” Uh, that’s two weeks away and you’ve sold under 2 million. What the fck are you waiting on?

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