High-level change at Dell as former Apple exec Medica set to retire

“The last of the high-level executives Michael Dell hired in the early 1990s to lead his rapidly expanding company through its toughest growing pains will retire early next year,” Dan Zehr reports for the Austim American-Statesman.

Zehr reports, “John Medica, Dell Inc.’s senior vice president of product design, plans to leave the company by the end of April, spokesman Bob Pearson said. Medica led a range of operations during his 14 years at the company, but his biggest impact stemmed from the product-design experience he brought from a decade at Apple Computer Inc.”

MacDailyNews Take: He must have designed scales for Apple’s bathrooms. Close an ugly-ass, thick Dell laptop and you’ll have the urge to step on it to weigh yourself. Our apologies to bathroom scale designers everywhere for equating your work with Dell’s (total lack of) design acumen. John Medica, whose real title is “Senior Vice President, Product Group,” (bio) is as much a product designer as we are Windows evangelists. We’re sure Mr. Medica has many fine attributes, but product design isn’t one of them; at least not from what we’ve seen out of Dell.

Zehr continues, “Much like his entrance, Medica’s departure comes amid a rough stretch at Dell. Sales growth has slowed over the past two years and rivals have brought reinvigorated competition, so the company has looked to refresh its operations — and its executive ranks.”

Full article here.

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