Analyst: Apple’s ‘iTV’ may extend ‘beyond streaming video,’ impact video as iPod has impacted music

“Apple Computer’s forthcoming iTV set-top box may include features beyond streaming content and could have an impact on video similar to what the iPod has done for music, Bear Stearns analyst Andy Neff told clients in a research note Wednesday,” Katie Marsal reports for AppleInsider.

“‘Though details remain sketchy, Apple emphasized [the] focus of iTV [is] to improve user experience by leveraging its software expertise and implied that there may be features beyond the mere streaming of video content,’ the analyst wrote,” Marsal reports.

Marsal reports, “Apple has already acknowledged that the device will also be capable of streaming photos, music and podcasts. But during the meeting it also hinted at additional features such as an ‘internal hard disk drive for storage’ and ‘advanced user interface software.'”

Full article here.

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  1. Ehhh!

    Kind of don’t care about this as much now.

    Like I’ve said before, Apple is only interested in managing content it SELLS. Music, TV Shows, and movies. I’ve got the music end of things all wraped up: a digital connection between my G5 and the receiver. I just don’t play/watch enough video, either TV Shows OR Movies to really jump on this puppy.

    But if Apple can manage HD movies, then that’s a different story. I’m in!

  2. So what exactly is it? Does it have a HD, how big? What’s the difference to just plugging in your laptop and watching your media that way. Set top box? So will it have a digital tv reciever in it.

  3. This things feels half baked to me, unless there are some secret weapons its hiding, I don’t see it being a big splash. I hope Im wrong though ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Now, as for ZUNETV….That thing is going to be big. I mean literally. Like the VCR’s were in the 70’s. Remember those? Oooh, I wonder if it will have the big clicky turn knobs too. Of course you’ll need a big 13′ diameter dish in your backyard to use it.

  4. 1) I definitely want true DVR functionality out of this thing – not just a tiny HDD to cache videos streamed from my Mac or iTS. Front Row interface & TV schedules too. If Elgato can do it, why not Apple?

    2) I’d really like to see a device that makes the kind of TV you have inconsequential – you just hook it up, tell it your set’s resolution, & it sucks stuff in (VCR, DVD player, BluRay, cable, satellite, overtheair, whatever) and outputs it at that res. Simple. The PS3/is-it-hd-or-not fiasco, in addition to the fact that there’s gonna be boupe-coupe std def TVs out there long after everything broadcast goes digital, both make clear how much something that just uncomplicates our lives is going to be needed.

    3) How cool would it be to be able to play your Mac games on your TV? With an apple branded controller? Imagine – one f*cking button (hahaha)! I’d love that. And Nintendo has demonstrated you don’t need the latest/greatest hardware either. Not a requirement, but if their selling games on iTS to play on an iPod, why not this thing too? Seems obvious to me.

    Anyway, all Apple needs to do is hit those first two targets, and I buy immediately.

  5. Ive said it before and I will say it again…

    All Apple has to do is build into the iTV device a blueray dvd drive so that you can play your dvd library.

    Price iTV so its cheaper than dvd players and BANG – you have a device that will replace dvd players in every household and will promote the blueray format as the standard.

    If Apple does this then they will sell shit loads of itv boxes to both mac/windows itunes users AND people who just want a dvd player.

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