Zune reinforces Microsoft’s dorky image, pushes people toward Apple iPods, Macs

“In a lot of ways, I’m a good example of why a lot of people are predicting a surge for Apple products in the next few months. In fact — and true Apple-heads will hate to hear this — they look ready to become the one thing that no one expected — mainstream,” C.W. Nevius blogs for SFGate.com.

MacDailyNews Take: Would “true Apple-heads” really hate it if Apple went “mainstream” and kept their quality and drive to innovate? What would be bad about the world increasing their productivity and lessening their stress and frustration at the hands of Windows? We don’t love Apple Macs because they’re not as widely used as Windows PCs, we love them because they’re better. We hope every personal computer user figures it out, too.

Nevius continues, “The reason, I think, is a little unexpected — iPod. With a little help from Microsoft’s wannabe music player, Zune. Zune, just out in time for Christmas, is not only getting some lukewarm reviews, it is reinforcing Microsoft’s worst image problems. Either the Micro-guys are clueless dorks — Zune is as expensive as iPod, bulkier, and is neither as easy to work as iPod nor as cool. Or, worse yet, the boys up north are malicious bullies.”

Nevius writes, “Bill Gates must grind his teeth every time one of those TV commercials comes on depicting the cool and very chill Apple guy talking to the doofus “PC,” with his baggy khaki pants and Gates-like horn-rim glasses. But Microsoft has managed to create its own version [Zune].”

“Sure, the iPod a great product, but that’s not the point here. There are ramifications that extend beyond the cool factor of walking around with hip white earphones. Whether Apple meant to or not, they created the ideal stalking horse for the rest of its line,” Nevius writes. “In other words, if a duffer like me bought an iPod (and I did) and if he not only loved the product, but the ease of use and terrific design (and I did), then I might start thinking about buying other, larger Apple products, like a laptop or desktop computer now that my old PC is starting to become outdated (and I am.) It is the long-awaited, much-predicted, and until now not-happening surge in ‘mom and pop’ Apple buying. Older buyers, who still control the bulk of the buying power in America, are starting to look at Apple as a dependable, well-designed alternative to a PC.”

“The response to the Zune, which was supposed to be ‘the iPod killer,’ only convinces me that I am right. Microsoft is probably being hurt by those TV ads which portray them as a doofus. So they went out and proved it by introducing a much-ballyhooed product that only reinforces the image,” Nevius writes. “Squirt that.”

Full article here.

MacDailyNews Take: Ignorance Lag” really is ending.

Related articles:
Apple’s ‘iPod Halo Effect’ in action – October 21, 2006
Analyst: Apple Mac market share primed to explode; iPod Halo Effect to become increasingly important – June 13, 2006
Is there really an Apple ‘iPod Halo Effect’ behind Mac sales or not? – November 17, 2005
Analyst: ‘there are definitely a lot of people joining Apple Mac ecosystem for the first time’ – November 08, 2005
Analyst estimates over a million Windows to Mac switchers during 2005’s first three quarters – November 07, 2005
Microsoft executives acknowledge Apple’s ‘iPod Halo Effect’ – July 29, 2005
RealMoney: Apple’s iPod Halo Effect ‘quite profound,’ Macs taking good market share from Wintel – June 27, 2005
The Street’s Wolverton: Apple’s iPod halo shines – July 19, 2005
Needham & Co: Apple ‘iPod Halo Effect’ fueling Mac purchases; predict 43 million iPod sales in 2006 – July 18, 2005
Comprehensive survey shows ‘iPod Halo Effect’ is increasing Apple Mac sales, market share – July 12, 2005
SG Cowen survey shows evidence of a significant iPod halo effect boosting Apple Mac sales – July 12, 2005
Merrill Lynch: Mac sales ‘appear robust,’ expects futher evidence of ‘iPod Halo Effect’ – July 07, 2005
Morgan Stanley: Apple’s ‘iPod Halo Effect’ is ‘roughly double what the market expects’ – March 18, 2005
Apple’s Mac is not doomed to small market share forever; the ‘Ignorance Lag’ is ending – February 11, 2005
Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales – January 13, 2005
IDC VP Roger Kay sees no evidence of Apple ‘iPod Halo Effect’ based on ‘Apple’s desktop share’ – January 10, 2005


  1. “…the Micro-guys are clueless dorks…”, “…the boys up north are malicious bullies…”

    Nobody should have to take this vile slander and nothing could be further from the truth. But when I read the following:

    “Older buyers…are starting to look at Apple as a dependable, well-designed alternative…”

    This guy loses all credibility. He also has the gall to use “ease of use” and “terrific design” to describe an iPod. When I read that I could smell the fear in yet another iPod lemming who doesn’t get it. Resorting to name calling and making preposterous claims over the clearly inferior and poorly received iPod seems to be all that is left for the Apple fanboys. Apple products are neither dependable nor well-designed, and if they were, they would be so because they copied Microsoft. Again.

    Face it iPod lemmings, you lost and the Zune won. My Zune points are people ready, what about your iPod points? Oh yeah, that’s right—you don’t have points. Dorks.

    Your potential. Our passion.

  2. Make sure you link to the story and read the comments on the article. It is delightful to read the pathetic whining of the Microsoft shills who feel so unfairly put upon. I have no qualms about admitting my hatred for Microsoft as an evil company producing garbage products and screwing all who deal with them – partners knifed, competitors illegally shafted and customers extorted. Reading these M$ butt boys fills my heart with schadenfreude – the glee I feel at the soreness in their lower alimentary canals.

  3. Stopped by Circuit City on Friday night. Was looking at the Zune and accessories. They were surrounded by iPods and iPod accessories. They had the Zune (Brown) inside of a small dispay from Microsoft, err, Zune. You couold use the Zune, but could not remove it or even see how thick it was. I played with it for a while. The background picture feature is worthless, as you cannot read text through it. The fake scroll wheel was lame. The only thing good about it was the screen. Me like. The problem is that the Zune is almost twice as thick as the iPod and taller. Plus surrounded by iPods, the Brown Zune looks like shit. They had over 20 unsold Zunes in a glass case below. Guess they had plenty for Black Friday.

  4. I agree with Goople. Simply mentioning the Zune helps Microsoft. If Apple is as smart as they seem, they’ll completely ignore Zune in public, especially in ads.

    Think if political attack ads. If a higher-profile candidate runs enough about his/her appointment, the name starts to stick. Then it is up to the other guy to rush in a clean up the image. If nothing else, M$ has the cash to exploit Apple making it seem the Zune is on equal footing.

    In the PC business, Apple is playing catch up and has to compare itself to Windows.

  5. Simply mentioning Zune helps Microsoft? Huh?

    Zune is no threat. It almost seems designed to fail. And if you hold up a stinking pile of sh** up to the light, you still only have a stinking pile. No amount of press will change the fact of Zune’s severe lameness.

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