Google exec: ‘Apple iPod will hold all the world’s TV in 12 years’

“The idea of fitting your entire music collection into a single device the size of a packet of cigarettes might have seemed outlandish 15 years ago. But that was before the iPod. Now, one Google exec is predicting the iPod will lead a further media transformation of similar magnitude in the coming decade,” Jo Best reports for

“Speaking at the FT World Communications Conference, Nikesh Arora, Google’s VP of European operations, told delegates that, in the coming years, the plummeting price of storage and its increasing volume-to-size ratio will give iPods almost unlimited potential to hold music and video,” Best reports.

Best reports, “Arora said, by 2012, iPods could launch at similar prices to those on sale now and yet be capable of holding a whole year’s worth of video releases. Around 10 years down the line that could be expanded, creating iPods that can hold all the music ever sold commercially. He said: ‘In 12 years, why not an iPod that can carry any video ever produced?'”

Full article here.


  1. I saw a Zune in a Best Buy store yesterday. I cracked up. It’s FUGLY. Not only that, but other than me, NOBODY was looking at the Zunes. Not a single person. The iPod aisles, on the other hand, was jam packed with rabid buyers.

    There was also about five times as much aisle space dedicated to iPod SKINS as was dedicated to Zunes. This is on Zune’s highly vaunted opening week.

    DOA, baby.

  2. By 2020, it’ll be an implant.

    With all five senses on board. Storage capcity will no longer be looked at that way….AAA will rule: anything, anywhere, anytime. The point where local storage ends, and remote begins will be gray, and unconscious.

    We will create alter cyber-egos, and all achieve nascent immortality. Except, of course, the poor suckers who went down the “Dark Path,” and chose Zune.

    The Zunists.

    They will travel into the night.

  3. All the history of man reduced to a storage device the size of a pack of gum. How many years for that?

    One Click wheel to rule them all, One Ring to find them, One Ring to bring them all, And in the darkness bind them

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