Apple ‘iPhone’ could hit 15 million units in first year

“Various market sources indicate that the timing for Apple to launch an iPhone should be by the end of the first quarter of 2007, with the first-year global demand for an iPhone likely to reach 6.0-15 million units. This indicates that Apple may take delivery of 12 million handsets through the whole year of 2007 instead of taking delivery in one lot,” Daniel Shen and Steve Shen report for DigiTimes.

“With DigiTimes Research recently estimating that global shipments of music handsets expected to top 134 million units in 2007, shipments of an iPhone handset could take up a 5-10% share of the global music handset market next year,” Shen and Shen report.

Shen and Shen report, “Although Apple is strong in a number of areas, including product design, integration of software and hardware systems, as well as loyalty from Apple fans, Apple may not be able to compete effectively with leading handset vendors, who have also stepped up their development of music handsets, such as the N-series and 5200/5300 handsets from Nokia, the ROKR-series from Motorola and the Walkman handsets from Sony Ericsson.”

Full article here.

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