As last year’s #4 most-visted Web site, Apple primed for big online Christmas sales

“More people than ever are expected to shop online this holiday season, but Amazon.com Inc. and eBay Inc. are no longer the clear winners,” The Wall Street Journal reports.

“The dominance of the two e-commerce giants is being chipped away by a new breed of online shopper drawn to familiar names and lower prices, better Internet-search technology and an explosion in the number of merchants competing on the Web. Some of the biggest beneficiaries of these changes are brick-and-mortar retailers such as Wal-Mart Stores Inc. and Target Corp.,” WSJ reports.

WSJ reports, “Online auctioneer eBay and Amazon, which sells everything from textbooks to pet supplies, remained the nation’s two most-visited retail Web sites during last year’s holiday season, but Walmart.com and Target.com came in third and fifth, respectively, according to Web tracker comScore Networks Inc. Apple Computer Inc. was No. 4…”

Top five most visited U.S. Web sites during holiday season 2005:
1. eBay Inc.
2. Amazon Corp.
3. Wal-Mart Stores Inc.
4. Apple Computer Inc.
5. Target Corp.
Source: ComScore Networks Inc.

Full article here.

Related articles:
Analyst estimates Apple will sell 14-15 million iPods in holiday quarter; says estimate could be low – November 16, 2006
Retailer survey forecasts Apple’s iPod nano as best-selling Item for Christmas 2006 – November 11, 2006
Apple set for $7 billion Christmas – November 10, 2006
Apple primed for boost in Christmas sales – November 03, 2006

Related joke:
Enderle: ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006

8 Comments

  1. That is impressive for Apple. A computer store beats out a ‘mega retailer’ in online visits.
    I just purchased a mac for a neighbor that is tossing her Windows laptop because she wants something that ‘just works’.
    My brother has been sitting in my office watching me work happily on my mac while he has gone through considerable trouble with some viruses and a few trojan horses that are forcing him to backup all his data and start over.
    He has seen the light though and is placing an order for 4 Mac Book Pro’s and 2 Mac Book’s. His whole business is getting rid of all their windows machines and switching entirely to the Mac platform.

    Go stock go!

    mw=fact. That’s what it is Jack!

  2. Don’t want to spoil the party or anything but…

    If the visits they record were to the Apple store, then that’s OK. But if it includes all of Apple, such as the forums and Dashboard Widget pages, then this can hardly be a sensible comparison.

    That said, if it was good last year its set to be 3 times as good this year. It will have people’s eyes out on stalks.. ” width=”19″ height=”19″ alt=”gulp” style=”border:0;” />

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