“PC enthusiasts like to scoff at the market share of Macs in comparison to worldwide computer sales. They view the worldwide PC market like a simple board game of Risk, where market leaders Dell and HP have more armies scattered over more territories, and Apple only has armies placed in a few,” Daniel Eran writes for RoughlyDrafted.
Eran writes, “The strategic positioning of Apple compared to other PC makers figures into the comparison of Leopard and Vista because of The Indirect Choice: the market won’t be picking an operating system, but rather a hardware maker. PCs from Apple can run both, while PCs from everyone else will only run Windows.”
“While Apple could focus its efforts on capturing wide swaths of the game board, the company’s strategy so far has been to identify the best territories to hold, and defend them from being taken,” Eran writes. “This strategy is familiar to anyone who’s played Risk, and knows how easy it is to thinly spread armies all over the board game, only to subsequently lose them all to other players.”
“Similarly, rather than spreading itself thin by shipping high volume, low profit boxes to inflate its market share numbers, Apple only sells premium PCs it can earn a sustainable profit on, and specifically targets customers who benefit most from the company’s tightly integrated product line,” Eran writes. “Not only are Macs eating up the most valuable segments of the PC market, but they are tenaciously holding on to growth in ways commodity PC makers can’t.”
Full article here.
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