Justin Long says he has not stopped doing Apple ‘Get a Mac’ ads

In a post to his “Justin ONLINE – The Official Justin Long Site” today, actor Justin Long (“I’m a Mac” in Apple’s “get a Mac” campaign) writes:

as for the mac commercials, i don’t know where that report came from that said i wasn’t going to do anymore – i literally setting my alarm right now to wake up for a mac shoot tomorrow – if i’m not doing anymore i guess i can sleep in on my day off – that’d be nice. but yeah, we’re doing some holiday spots now which i think will be pretty funny – not nearly funny enough to justifiy the money they’re paying me though, i’ll be honest with you. as for the future, i really don’t know what i’m going to do – i’m surprised, frankly, that the campaign hasn’t become tired and they’ve just ended it on their own – but i try to live as much in the present as i can considering the future doesn’t exist, i’m not really sure. they’re easy to do, i love john (the pc guy) and working with him is so effortless and fun that i definitely wouldn’t rule out doing some more – and, as i said, they pay us nicely.

Last Wednesday, Jeff Bercovici reported for Radar Online that Long’s “days as an Apple pitchman are over.” (Please see related article below.)

Full article here.

Related articles:
‘I’m a Mac’ actor Justin Long to appear in holiday batch of Apple ‘Get a Mac’ ads – November 13, 2006
‘Mac Guy’ Justin Long out of future Apple ‘Get a Mac’ commercials; Hodgman to return for new ads – November 08, 2006
Tech writer says Apple’s ‘Get a Mac’ commercials don’t work – October 16, 2006
USA Today Ad Track poll for Apple’s ‘Get a Mac’ campaign shows above-average consumer response – September 18, 2006
Apple debuts major Mac OS X print campaign with 14-page ‘Get a Mac’ booklet – September 07, 2006
More new Apple ‘Get a Mac’ ads – one featuring Gisele Bündchen – seen in Apple Retail Store – September 05, 2006
Critiquing Apple’s new ‘Get a Mac’ ads – August 28, 2006
Apple debuts three new ‘Get a Mac’ ads – August 27, 2006
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
Apple: ‘Get a Mac. Say ‘Buh-Bye’ to viruses’ – June 01, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006


  1. Some people subscribe to the theory that it doesn’t matter what people are saying about you as long as they’re talking about you. Can’t say that I entirely agree, but it IS interesting how much buzz these ads have generated. Can’t say that about every big-name ad campaign for sure.

    I do wonder, along with many other Apple supporters, why Apple doesn’t at least show their products in their advertising (a 1.5 second flash of iMac at the end of a one-minute commercial does not qualify as showing the product); but on the other hand, Apple seems to be opening an Apple Store smack dab in the middle of every big shopping district on the planet, and their stores (every one I’ve been in, at least) are always mobbed with potential customers.

    So Apple is not exactly hiding their products from potential customers; and if it’s true that half of all store purchases are made by first-time Mac buyers, then it appears that Apple is really rolling and lots of tv advertising (regardless of the content) helps to keep the momentum going. Afterall, most people evidently are dumb enough to believe that something must be good if they see it on tv. Whatever.

  2. The whole ad campaign is really very well conceived and executed, ihmo. These smart little vingettes quickly illustrate significant aspects of the Mac/PC contrast circumstance in easily recognizable contexts of familiar user experiences. Long looks just fine in his present incarnation and I would surmise that his character has plenty of room for future embellishment.

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